How we achieved a 13.2% conversion rate in Google Ads
Our challenge was to create a strategy to efficiently allocate budgets to Google networks, maintain performance targets by managing budgets and find an effective solution for promoting campaigns through Google Ads services.
Our strategy was to integrate Search and Display campaigns,
as well as the structuring of ad groups for each service promoted. The goal was to keep the promoted offers in the minds of potential customers, thus managing to reach, maintain and even exceed the performance target.
We obtained 59 conversions (completed forms and calls from ads) at a cost of 12.6 RON per conversion. The conversion rate of 13.2% was the indicator that gave us the guarantee that the ads were relevant.
Traffic generated was 447 clicks at a cost of 1.66 RON per click.
COST / LEAD
Main marketing goals
> Minimum cost per conversion
> Improving the conversion rate
The PPC strategy was based on
> Performance Max
> Dynamic Search
> Shopping Campaign
> Search Campaign
Other targets used
> Display, Gmail, YouTube, Discovery