▌How We Built a Full-Funnel Meta Ads Strategy for a Real Estate Developer in Timisoara, Generating 119 Leads and 11 Calls in a Single Month
In just one month (September 2026), an ecosystem of five Meta Ads campaigns built around video content generated 119 leads and 11 phone calls for a premium residential project in northern Timisoara. The leads from the dedicated campaign cost 28.14 lei each, and the audience was engaged through over 385,000 video views.
▌Context: a new, premium apartment building in a crowded market
The client is a residential developer with a complex of over 1,000 apartments in northern Timișoara, near the forest. Goal for the month: to attract buyers for a new phase—a building constructed to the nZEB (nearly zero-energy building) standard.
The challenge had three layers:
The market is saturated. Timisoara has dozens of new projects competing for the same audience, with nearly identical messages.
The decision is a long and costly one. No one buys an apartment based on a single ad; people need to see the area, understand the project, and build trust.
Cheap leads don’t help. The sales team needs people who are genuinely interested in viewing an apartment, not just those who fill out forms on autopilot.
▌Strategy: 5 Campaigns That Work as a Single System
We didn’t run five separate campaigns, but rather a three-stage funnel: low-cost brand awareness builds the audience, traffic educates it, and conversion campaigns reap the rewards.
Only about 10% of the budget went toward brand awareness, but it accounted for more than half of the people reached. This kept the cost per lead low during the conversion phase.
▌The video was the driving force: 385,482 views in one month
All five campaigns featured video content—tours of the project, the green space, and real people showing off the apartments. In 15 seconds, a video does what a photo cannot: it shows what it’s like to live there.
- Affordable reach, at scale. The awareness campaign generated 156,745 views at a CPM of just 1.71 lei.
- Same material, different roles. A good video was used to build brand awareness, then repurposed for traffic and lead generation, targeting people who had already seen it.
- Real girls, not just lines. Ads featuring a person speaking directly to the camera had the highest CTRs in the account (up to 5.74%).
In short: the people who ended up leaving their contact information already knew what the project looked like. That’s why the leads were “warm,” not “cold.”
▌Campaign Results: Everyone Did Their Part
The lead generation campaign received ~64% of the budget and generated all 119 leads; the remaining ~36% built the audience that converted.
The campaign investment is calculated as CPM × impressions; the total matches the average cost per lead reported by Meta (44.15 lei × 119 ≈ 5,250 lei).
▌At the ad level: 25 versions were tested; the winning ones received the budget
I tested 25 video ads that same month and quickly stopped running the underperforming ones; a single video generated 82% of the leads.
The paused test variants had CTRs ranging from 0.54% to 1.73%. In the traffic and lead campaigns, only the variants with CTRs above 2% remained active, so the budget was allocated to the variants that were converting. The same winning video performed well in both lead generation and traffic campaigns: good content works across the entire funnel.
▌Conclusions: Integration is more effective than a standalone campaign
With ~€1,050 per month, the developer generated 130 qualified leads. In a market where an apartment is worth tens of thousands of euros, a single sale more than covers the budget.
What makes the difference:
- 1. Campaigns work together, not in parallel. Affordable awareness and engagement nurture the audience that traffic and leads convert.
- 2. Video is the foundation. 385,482 views built trust before the first form.
- 3. Continuous testing. 25 options in a month; the budget only covers what it converts.
- 4. Multiple contact points. Form for those who want to be called; direct call option for those in a hurry.
Next steps: connect the leads to the CRM to measure the cost per view and per sale, and scale up the winning video with new presenter variations.
⭐Vrei să atragi mai mulți candidați potriviți pentru pozițiile deschise?
La re7consulting construim strategii Meta Ads pornind de la obiectivele reale ale dezvoltatorului: leaduri mai bune, trafic relevant si campanii care sustin fiecare etapa din funnel. Nu urmarim doar volum, ci contacte mai calde, interes real si rezultate care pot sustine vanzarile.
Hai sa discutam
Certifications 
