Have you heard of Facebook Ads but don’t know what it is?
Facebook Ads is an ad format that takes the form of a commercial link on the relevant social network. Initially, a Facebook Ads ad consisted of a 25-character headline, a description of at least 135 characters and an image. The ad usually appears to the right of the pages viewed.
When you decide to create a Facebook Ads campaign, you need to take into account several elements: objectives, structure, target audience, budget, location… if you have anticipated all these elements, there is no reason why your campaign should not have measurable results.
Define a set of clear objectives
To have a Facebook Ads sponsored campaign you need to list clear and measurable objectives. Either you use Social Media agencies for this, or you do it yourself, the objectives are as follows:
- Awareness: this objective is closely related to brand and/or product visibility;
- Conversion: the objective is to convert customers, to sell more;
- Consideration: this involves increasing community engagement;
Integrating the campaign into your overall strategy
Do you need Facebook Ads services? Then you should think carefully about the benefits of opting for a Facebook Ads campaign and how you could integrate it into your overall strategy. Something that will help you to have a lot of benefits, harmonize and clarify your discourse.
Establish target audience
Facebook’s strength lies in its database: users share a lot of things, Facebook collects data and thus knows their daily life, preferences, interests, issues that catch their attention. The success of a Facebok campaign depends largely on the relevance of the target audience (who is your target audience, what are their expectations, what do they think about your offer, what are the keywords, what tools do they use to get information).
You can choose to set a daily budget or a budget for the whole campaign. Our recommendation is to opt for a daily budget.
Stimulate internet users to take action
On social networks, it is important to be clear in your wording and expectations. You need to clearly explain your goals to your followers.
Write a relevant message
Write a clear, relevant and short message. You need to think about the fact that the message should be readable from a desktop, smartphone or tablet. Be creative, try to engage your target audience through both text and images.
Create a dedicated page
When creating a Facebook advertising campaign you should have a landing page on your website in mind, to avoid sending users to a page that is too general.
The last step to keep in mind when creating a Facebook Ads campaign is to frequently analyze the statistics, to always check your choices and adjust them if necessary. Narrow your audience: pay per click, by location, age, device, etc.
Now that you have enough information about Facebook Ads, all you have to do is try to create a campaign yourself.