The main objective of the promotion campaign for the concert of the legendary Robbie Williams in Bucharest was to sell more than 56,000 tickets, increasing the visibility of the event.
▌De ce noi?
If you ask yourself what we recommend, the answer is simple and convincing. re7consulting has accumulated 14 years of extensive experience in international markets, successfully adapting to global requirements and trends.
By choosing re7consulting, you are not just choosing an online marketing agency, but a trusted partner with proven expertise in over 20 industries. The diversity of the fields we have worked in gives us a broad perspective and the ability to adapt and innovate marketing strategies to suit the specific needs of each business. Our results are measurable and transparent, with all campaigns being monitored and adjusted in real time to ensure we achieve the set objectives and maximize return on investment for our clients.
In particular, we have proven that our Meta Ads services can generate exceptional results for the promotion of concerts and international artists in Romania. With a special focus on our experience in the events industry and the promotion of concerts with international artists, re7consulting has succeeded in creating impactful campaigns that attract the target audience and maximize ticket sales.
▌About the client
D&D East Entertainment is an event organization company founded in 2008, renowned for bringing renowned international artists to Romanian stages. With an impressive portfolio that includes big names such as AC/DC, Rihanna, Bon Jovi, and Metallica, the company has set high standards in the Romanian music industry. Among their achievements are the organization of major festivals such as Rock the City and Tuborg Green Fest, events that have attracted tens of thousands of fans from all over the world. D&D East Entertainment distinguishes itself through professionalism and attention to detail, creating unforgettable experiences for all participants.
The Summer in the City Festival took place in Bucharest on August 18 and 19, 2023 and gathered live music lovers in a vibrant and energetic atmosphere. The event was designed as a celebration of summer, bringing on stage top artists and offering a perfect mix of music, entertainment and good mood. With impeccable organization and a special attention to the needs of the audience, the festival was a resounding success, consolidating its place in the calendar of top music events in Romania.
▌Challenge and analysis
Organizing and promoting the Robbie Williams concert in Bucharest was a major challenge, which required a complex and well coordinated marketing strategy. In an intensely competitive landscape, the re7consulting team had to analyze consumer behavior and identify the right target audiences.
The first objective was to promote the concert on Meta Ads, using compelling ads to attract the attention of a wide audience. The second objective was to increase the visibility of the event by segmenting audiences and testing multiple ad types to maintain a high level of interaction. The main objective was to sell the 56,000 tickets, which involved attracting new buyers and maintaining interest through regular updates. The well coordinated strategy resulted in a successful campaign, turning challenges into growth opportunities for D&D East Entertainment.
▌Campaign strategy
✔ In order to ensure the success of the Robbie Williams concert promotion campaign, re7consulting implemented a well-defined strategy that included several types of campaigns on Meta Ads: Reach, Video Views and Traffic. Each type of campaign was designed to achieve specific objectives, from increasing visibility to driving traffic to the
tickets.
Geographical and demographic segmentation
✔ The campaign was segmented both geographically and demographically. Targeting included all of Romania, but with a special focus on Bucharest and Ilfov. General audiences and audiences with specific interests were also created to ensure the relevance and effectiveness of the ads.
The Meta Ads strategy focused on:
✔ Increasing visibility
✔Testing different audiences
✔ Testing and optimizing visuals
▌Types of ads
✔Awareness
The first phase of the campaign aimed to raise awareness of the event. The campaign started with a wide audience, targeting users in Romania who were interested in Robbie Williams. Ads were distributed to a large mass of people to maximize visibility and generate initial interest.
✔Engagement
In the interaction phase, 16 Post Engagement campaigns were launched, targeting more specific audiences in Bucharest and nearby cities. For these campaigns, 40 unique audiences were tested, based on various interests. The objective was to increase interactions with D&D East Entertainment’s ads, event page and Facebook page.
✔Traffic
Traffic campaigns aimed to drive users to the event page and ticket sales. At this stage, ultra-personalized audiences were targeted to increase ad relevance and maximize conversions.
✔Video Ads
The last phase included Video Ads campaigns, aimed at promoting the event through video presentations. These included clips of Robbie Williams himself inviting people to attend the concert, adding a personal and engaging element to the campaign.
▌Results
The Robbie Williams concert promotion campaign had a considerable impact, reaching 2,140,670 people, generating 92,059 clicks and 1,445,531 interactions. These results reflect the effectiveness of the marketing strategy implemented by re7consulting through precise targeting and engaging content. The success of the campaign not only achieved the set objectives, but also consolidated D&D East Entertainment’s position as a leader in the organization of major events in Romania.
▌Testimonial
“For us, working with re7consulting agency means professionalism and efficiency.”
- Denise Sandulescu, Organizer D&D East Entertainment
✔ Am generat:
REACH
IMPRESIONS
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