{"id":12437,"date":"2019-09-11T08:41:15","date_gmt":"2019-09-11T05:41:15","guid":{"rendered":"https:\/\/re7consulting.ro\/facebook-is-testing-in-app-checkout-and-ads-for-shop-posts\/"},"modified":"2019-09-11T08:41:15","modified_gmt":"2019-09-11T05:41:15","slug":"facebook-is-testing-in-app-checkout-and-ads-for-shop-posts","status":"publish","type":"post","link":"https:\/\/re7consulting.ro\/en\/facebook-is-testing-in-app-checkout-and-ads-for-shop-posts\/","title":{"rendered":"Facebook is testing In-app Checkout and Ads for Shop Posts"},"content":{"rendered":"\r\n<p>Meta, the company that owns the Facebook and Instagram platforms, is testing two new features with extremely important benefits for E-Commerce players:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>In-App Checkout, for dynamic ads running in the newsfeed;<\/li>\r\n\r\n\r\n\r\n<li>Advertising promotion feature for shopping posts.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>The In-App Checkout feature will enable e-commerce advertisers to close transactions directly in the Facebook platform.<\/p>\r\n\r\n\r\n\r\n<p>The new feature is currently being tested with a select group of advertisers and is part of the platform&#8217;s expanded plans to achieve a complete shopping experience for its more than 2 billion users. <\/p>\r\n\r\n\r\n\r\n<p>The In-App Checkout feature is already available on Instagram. <\/p>\r\n\r\n\r\n\r\n<div align=\"center\"><figure class=\"wp-block-video\"><video controls=\"\" src=\"https:\/\/marketingland.com\/wp-content\/ml-loads\/2019\/09\/AdsCheckoutDemo.mov\" width=\"450\" height=\"450\"><\/video><\/figure><\/div>\r\n\r\n\r\n\r\n<p>Facebook is also testing a new ad format on Instagram, which offers the ability to turn an organic Shopping post into an ad using the <strong><em><a href=\"https:\/\/re7consulting.ro\/servicii\/campanii-ppc\/facebook-ads\/\">Facebook Ads Manager<\/a><\/em><\/strong> tool, which involves posting an ad, automatically, on two different platforms, Facebook and Instagram.<\/p>\r\n\r\n\r\n\r\n<p>According to Instagram officials, every month, more than 130 million users click on the tags displayed in shopping posts of accounts operating in the e-commerce sphere.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Meta, the company that owns the Facebook and Instagram platforms, is testing two new features with extremely important benefits for E-Commerce players: The In-App Checkout feature will enable e-commerce advertisers to close transactions directly in the Facebook platform. The new feature is currently being tested with a select group of advertisers and is part of[&#8230;..]<\/p>\n","protected":false},"author":2,"featured_media":9640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[149],"tags":[],"class_list":["post-12437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/posts\/12437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/comments?post=12437"}],"version-history":[{"count":0,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/posts\/12437\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/media\/9640"}],"wp:attachment":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/media?parent=12437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/categories?post=12437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/tags?post=12437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}