{"id":12435,"date":"2019-09-12T14:07:38","date_gmt":"2019-09-12T11:07:38","guid":{"rendered":"https:\/\/re7consulting.ro\/episode-2-the-fundamentals-of-content-marketing\/"},"modified":"2019-09-12T14:07:38","modified_gmt":"2019-09-12T11:07:38","slug":"episode-2-the-fundamentals-of-content-marketing","status":"publish","type":"post","link":"https:\/\/re7consulting.ro\/en\/episode-2-the-fundamentals-of-content-marketing\/","title":{"rendered":"Episode #2 &#8211; The Fundamentals of Content Marketing"},"content":{"rendered":"\r\n<p>In today&#8217;s episode we&#8217;ll get into the fundamentals of content marketing, a complex marketing service that Seth Godin once said <em>&#8220;is the only marketing left&#8221;<\/em>.<\/p>\r\n\r\n\r\n\r\n<p>There are about 5 billion active internet users and just as many social network users worldwide (4.7 billion). These figures represent a huge opportunity for any company to interact with new market segments and to reach a much larger audience. A well-executed content marketing strategy can be one of the most effective methods of brand awareness and customer engagement.<\/p>\r\n\r\n\r\n\r\n<p>To be more specific, today we will discuss:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>What is Content Marketing?<\/li>\r\n\r\n\r\n\r\n<li>What are the advantages of this service?<\/li>\r\n\r\n\r\n\r\n<li>What goals can you achieve through\r\ncontent marketing<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>If you want to go deeper into the topic proposed in this episode, we have prepared a complete guide on <strong><a href=\"https:\/\/re7consulting.ro\/ce-inseamna-marketing-prin-continut\/\"><em>what content marketing means<\/em><\/a><\/strong>, with clear examples and some useful templates you can download for FREE!<\/p>\r\n\r\n\r\n\r\n<p><strong><em>Of course, you can also listen to us on:<\/em><\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong><a href=\"https:\/\/anchor.fm\/re7consulting\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Anchor<\/a><\/strong><\/li>\r\n\r\n\r\n\r\n<li><strong><a href=\"https:\/\/spoti.fi\/2keeBfo\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Spotify<\/a><\/strong><\/li>\r\n\r\n\r\n\r\n<li><strong><a href=\"https:\/\/bit.ly\/2kww7Mh\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Podcasts<\/a><\/strong><\/li>\r\n\r\n\r\n\r\n<li><strong><a href=\"https:\/\/apple.co\/2kj2vlm\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Apple Podcasts<\/a><\/strong><\/li>\r\n<\/ul>\r\n","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s episode we&#8217;ll get into the fundamentals of content marketing, a complex marketing service that Seth Godin once said &#8220;is the only marketing left&#8221;. There are about 5 billion active internet users and just as many social network users worldwide (4.7 billion). These figures represent a huge opportunity for any company to interact with[&#8230;..]<\/p>\n","protected":false},"author":2,"featured_media":9645,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[156],"tags":[],"class_list":["post-12435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts"],"acf":[],"_links":{"self":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/posts\/12435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/comments?post=12435"}],"version-history":[{"count":0,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/posts\/12435\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/media\/9645"}],"wp:attachment":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/media?parent=12435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/categories?post=12435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/tags?post=12435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}