{"id":12426,"date":"2019-09-27T10:23:31","date_gmt":"2019-09-27T07:23:31","guid":{"rendered":"https:\/\/re7consulting.ro\/episode-7-setting-goals-using-the-smart-method\/"},"modified":"2019-09-27T10:23:31","modified_gmt":"2019-09-27T07:23:31","slug":"episode-7-setting-goals-using-the-smart-method","status":"publish","type":"post","link":"https:\/\/re7consulting.ro\/en\/episode-7-setting-goals-using-the-smart-method\/","title":{"rendered":"Episode #7 &#8211; Setting goals using the SMART method"},"content":{"rendered":"\r\n<p>\u00cen acest episod discut\u0103m despre procesul strategic prin care ne stabilim obiectivele de atins \u00eentr-o campanie de marketing digital, folosind criteriile SMART.<\/p> <p>.\r\n\r\n\r\n\r\n\r\n<p>\u00cen mod specific, vom vorbi despre:<\/p>\r\n\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Ce este SMART<\/li>\r\n\r\n\r\n\r\n\r\n<li>De ce SMART este eficient<\/li>\r\n\r\n\r\n\r\n\r\n<li>Cei 5 pa\u0219i pentru a stabili obiective SMART<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n<p>SMART este un acronim pentru caracteristicile considerate esen\u021biale pentru stabilirea corect\u0103 \u0219i concret\u0103 a unui obiectiv, \u00een acest caz un obiectiv de marketing.<\/p> <p>.\r\n\r\n\r\n\r\n\r\n<p> <p>Obiectivele stabilite prin metoda SMART traseaz\u0103 o linie clar\u0103 \u00eentre&nbsp;<em>&#8220;a munci din greu&#8221;<\/em>&nbsp;\u0219i&nbsp;<em>&#8220;a munci inteligent&#8221;<\/em><\/p>\r\n\r\n\r\n\r\n\r\n<p>Potrivit <a href=\"https:\/\/ro.wikipedia.org\/wiki\/Obiective_SMART\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Wikipedia<\/a>, primul sus\u021bin\u0103tor al obiectivelor SMART ca alternativ\u0103 superioar\u0103, din punct de vedere al beneficiilor pe care le confer\u0103 unei strategii, a fost George T. Doran, \u00een lucrarea&nbsp;<em>&#8220;There&#8217;s a S.M.A.R.T way to write management&#8217;s goals and objectives&#8221;<\/em>&nbsp;, publicat\u0103 \u00een noiembrie 1981.<\/p> <p>.\r\n\r\n\r\n\r\n\r\n<p>Dac\u0103 dori\u021bi s\u0103 aprofunda\u021bi subiectul, v\u0103 invit s\u0103 citi\u021bi articolul nostru de pe blogul re7consulting: <strong><a href=\"https:\/\/re7consulting.ro\/obiectivele-smart-template\/\">Stabile\u0219te-\u021bi obiectivele SMART \u00een 5 pa\u0219i simpli<\/a><\/strong>. \u00cen acest articol vei g\u0103si \u0219i un \u0219ablon desc\u0103rcabil GRATUIT pe care \u00eel po\u021bi folosi pentru a-\u021bi seta obiectivele SMART \u00een maxim 15 minute.<\/p> <p>.\r\n\r\n\r\n\r\n\r\n<p><strong><em>Desigur, ne pute\u021bi asculta \u0219i pe:<\/em><\/strong><\/p>>\r\n\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong><a href=\"https:\/\/anchor.fm\/re7consulting\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Anchor<\/a><\/strong><\/li>.\r\n\r\n\r\n\r\n\r\n<li><strong><a href=\"https:\/\/spoti.fi\/2keeBfo\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Spotify<\/a><\/strong><\/strong><\/li>\r\n\r\n\r\n\r\n\r\n<li><strong><a href=\"https:\/\/bit.ly\/2kww7Mh\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Podcasts<\/a><\/a><\/strong><\/li>\r\n\r\n\r\n\r\n\r\n<li><strong><a href=\"https:\/\/apple.co\/2kj2vlm\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Apple Podcasts<\/a><\/a><\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n\r\n<p><strong><em>Nu uita\u021bi s\u0103 v\u0103 abona\u021bi pentru a fi anun\u021ba\u021bi c\u00e2nd public\u0103m un nou episod!<\/em><\/strong><\/p>>\r\n\r\n\r\n\r\n\r\n<p><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>\u00cen acest episod discut\u0103m despre procesul strategic prin care ne stabilim obiectivele de atins \u00eentr-o campanie de marketing digital, folosind criteriile SMART. . \u00cen mod specific, vom vorbi despre: SMART este un acronim pentru caracteristicile considerate esen\u021biale pentru stabilirea corect\u0103 \u0219i concret\u0103 a unui obiectiv, \u00een acest caz un obiectiv de marketing. . Obiectivele stabilite[&#8230;..]<\/p>\n","protected":false},"author":2,"featured_media":9675,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[156],"tags":[],"class_list":["post-12426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts"],"acf":[],"_links":{"self":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/posts\/12426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/comments?post=12426"}],"version-history":[{"count":0,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/posts\/12426\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/media\/9675"}],"wp:attachment":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/media?parent=12426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/categories?post=12426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/tags?post=12426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}