{"id":12425,"date":"2019-10-04T14:13:08","date_gmt":"2019-10-04T11:13:08","guid":{"rendered":"https:\/\/re7consulting.ro\/episode-8-creating-a-buyer-persona\/"},"modified":"2019-10-04T14:13:08","modified_gmt":"2019-10-04T11:13:08","slug":"episode-8-creating-a-buyer-persona","status":"publish","type":"post","link":"https:\/\/re7consulting.ro\/en\/episode-8-creating-a-buyer-persona\/","title":{"rendered":"Episode #8 &#8211; Creating a Buyer Persona"},"content":{"rendered":"\r\n<p>Locating the target audience is not an easy process.<\/p>\r\n\r\n\r\n\r\n<p>Of course, today we have many automated tools that can make it easier to locate a target audience in an efficient way.<\/p>\r\n\r\n\r\n\r\n<p>None of the tools, however, can give you all the insights in a more comprehensive way than a Buyer Persona profile does.<\/p>\r\n\r\n\r\n\r\n<p>We will discuss this Buyer Persona further.<\/p>\r\n\r\n\r\n\r\n<p>In today&#8217;s episode you will learn more about:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>What is Buyer Persona<\/li>\r\n\r\n\r\n\r\n<li>What data an ideal customer avatar should contain <\/li>\r\n\r\n\r\n\r\n<li> The 4 steps to follow to create a Buyer Persona<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>If you want to dig deeper into the topic, we&#8217;ve prepared a comprehensive blog guide on <strong><a href=\"https:\/\/re7consulting.ro\/localizarea-audientei-buyer-persona\/\">locating your target audience in 4 steps<\/a><\/strong>. <\/p>\r\n\r\n\r\n\r\n<p>We&#8217;ve also prepared a template with which you can easily set up your own Buyer Persona profile. <\/p>\r\n\r\n\r\n\r\n<p class=\"has-text-align-center\"><a href=\"https:\/\/re7consulting.ro\/wp-content\/uploads\/2019\/10\/Localizarea-audientei-Buyer-Persona-Template.pptx\" target=\"_blank\" rel=\"noreferrer noopener\">DOWNLOAD TEMPLATE BUYER PERSONA<\/a><\/p>\r\n\r\n\r\n\r\n<p><strong><em>Of course, you can also listen to us on:<\/em><\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong><a href=\"https:\/\/anchor.fm\/re7consulting\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Anchor<\/a><\/strong><\/li>\r\n\r\n\r\n\r\n<li><strong><a href=\"https:\/\/spoti.fi\/2keeBfo\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Spotify<\/a><\/strong><\/li>\r\n\r\n\r\n\r\n<li><strong><a href=\"https:\/\/bit.ly\/2kww7Mh\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Podcasts<\/a><\/strong><\/li>\r\n\r\n\r\n\r\n<li><strong><a href=\"https:\/\/apple.co\/2kj2vlm\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Apple Podcasts<\/a><\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p><strong><em>Don&#8217;t forget to subscribe to get notified when we post a new episode!<\/em><\/strong><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Locating the target audience is not an easy process. Of course, today we have many automated tools that can make it easier to locate a target audience in an efficient way. None of the tools, however, can give you all the insights in a more comprehensive way than a Buyer Persona profile does. We will[&#8230;..]<\/p>\n","protected":false},"author":2,"featured_media":9690,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[156],"tags":[],"class_list":["post-12425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts"],"acf":[],"_links":{"self":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/posts\/12425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/comments?post=12425"}],"version-history":[{"count":0,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/posts\/12425\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/media\/9690"}],"wp:attachment":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/media?parent=12425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/categories?post=12425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/tags?post=12425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}