![\"Meta](\"\/\/re7consulting.ro\/wp-content\/uploads\/2026\/10\/Rezultate-campanii-Meta-Ads-pentru-dezvoltator-imobiliar-din-Timisoara-\u2013-130-contacte-si-peste-385.000-vizualizari-video-1024x579.jpg\")
<\/figure>\n\n\n\n\n\n\n\n
\u258cContext: a new, premium apartment building in a crowded market<\/h2>\n\n\n\n
The client is a residential developer with a complex of over 1,000 apartments in northern Timi\u0219oara, near the forest. Goal for the month: to attract buyers for a new phase\u2014a building constructed to the nZEB (nearly zero-energy building) standard. <\/p>\n\n\n\n
The challenge had three layers:<\/p>\n\n\n\n
The market is saturated.<\/strong> Timisoara has dozens of new projects competing for the same audience, with nearly identical messages.<\/p>\n\n\n\n The decision is a long and costly one.<\/strong> No one buys an apartment based on a single ad; people need to see the area, understand the project, and build trust.<\/p>\n\n\n\n Cheap leads don’t help.<\/strong> The sales team needs people who are genuinely interested in viewing an apartment, not just those who fill out forms on autopilot.<\/p>\n\n\n\n We didn’t run five separate campaigns, but rather a three-stage funnel: low-cost brand awareness builds the audience, traffic educates it, and conversion campaigns reap the rewards.<\/p>\n\n\n\n Only about 10% of the budget went toward brand awareness, but it accounted for more than half of the people reached. This kept the cost per lead low during the conversion phase. <\/p>\n\n\n\n All five campaigns featured video content\u2014tours of the project, the green space, and real people showing off the apartments. In 15 seconds, a video does what a photo cannot: it shows what it\u2019s like to live there. <\/p>\n\n\n\n In short: the people who ended up leaving their contact information already knew what the project looked like. That’s why the leads were “warm,” not “cold.” <\/p>\n\n\n\n The lead generation campaign received ~64% of the budget and generated all 119 leads; the remaining ~36% built the audience that converted.<\/p>\n\n\n\n The campaign investment is calculated as CPM \u00d7 impressions; the total matches the average cost per lead reported by Meta (44.15 lei \u00d7 119 \u2248 5,250 lei).<\/p>\n\n\n\n I tested 25 video ads that same month and quickly stopped running the underperforming ones; a single video generated 82% of the leads.<\/p>\n\n\n\n The paused test variants had CTRs ranging from 0.54% to 1.73%. In the traffic and lead campaigns, only the variants with CTRs above 2% remained active, so the budget was allocated to the variants that were converting. The same winning video performed well in both lead generation and traffic campaigns: good content works across the entire funnel. <\/p>\n\n\n\n With ~\u20ac1,050 per month, the developer generated 130 qualified leads. In a market where an apartment is worth tens of thousands of euros, a single sale more than covers the budget. <\/p>\n\n\n\n What makes the difference:<\/p>\n\n\n\n Next steps: connect the leads to the CRM to measure the cost per view and per sale, and scale up the winning video with new presenter variations.<\/p>\n\n\n\n <\/strong><\/h2>\n La re7consulting construim strategii Meta Ads pornind de la obiectivele reale ale dezvoltatorului: leaduri mai bune, trafic relevant si campanii care sustin fiecare etapa din funnel. Nu urmarim doar volum, ci contacte mai calde, interes real si rezultate care pot sustine vanzarile. \u258cHow We Built a Full-Funnel Meta Ads Strategy for a Real Estate Developer in Timisoara, Generating 119 Leads and 11 Calls in a Single Month In just one month (September 2026), an ecosystem of five Meta Ads campaigns built around video content generated 119 leads and 11 phone calls for a premium residential project in[…..]<\/p>\n","protected":false},"author":1,"featured_media":16549,"template":"","class_list":["post-16576","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/case_study\/16576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/media\/16549"}],"wp:attachment":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/media?parent=16576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\u258cStrategy: 5 Campaigns That Work as a Single System<\/h2>\n\n\n\n
![\"Full-Funnel](\"\/\/re7consulting.ro\/wp-content\/uploads\/2026\/10\/Strategie-full-funnel-Meta-Ads-pentru-proiect-imobiliar-\u2013-Awareness-Engagement-Traffic-si-campanii-de-conversie-re7consulting.jpg\")
<\/figure>\n\n\n\n\u258cThe video was the driving force: 385,482 views in one month<\/h2>\n\n\n\n
\n
\u258cCampaign Results: Everyone Did Their Part<\/h2>\n\n\n\n
![\"Results](\"\/\/re7consulting.ro\/wp-content\/uploads\/2026\/10\/Rezultate-si-bugete-pentru-cele-5-campanii-Meta-Ads-din-strategia-full-funnel-imobiliara-1024x451.jpg\")
<\/figure>\n\n\n\n![\"Performance](\"\/\/re7consulting.ro\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-05-175307-1024x276.png\")
<\/figure>\n\n\n\n\u258cAt the ad level: 25 versions were tested; the winning ones received the budget<\/h2>\n\n\n\n
![\"Performance](\"\/\/re7consulting.ro\/wp-content\/uploads\/2026\/10\/Performanta-campaniilor-Meta-Ads-pentru-dezvoltator-imobiliar-din-Timisoara-\u2013-trafic-leaduri-si-awareness-1024x451.jpg\")
<\/figure>\n\n\n\n![\"Testing](\"\/\/re7consulting.ro\/wp-content\/uploads\/2026\/10\/Screenshot-2026-10-05-175524-1024x549.png\")
<\/figure>\n\n\n\n\u258cConclusions: Integration is more effective than a standalone campaign<\/h2>\n\n\n\n
\n
\u2b50Vrei s\u0103 atragi mai mul\u021bi candida\u021bi potrivi\u021bi pentru pozi\u021biile deschise?<\/p>\n
\nHai sa discutam<\/a><\/p>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\t<\/section>\n","protected":false},"excerpt":{"rendered":"