\n\n\n\n
\u258cContext<\/h2>\n\n\n\n
In the field of education, purchasing decisions are not made on a whim.
He asks himself questions such as:<\/p>\n\n\n\n
\u2726 <\/strong>Are the teachers <\/strong>a good fit? For this reason, education marketing must inspire trust before it can generate leads.<\/strong><\/p>\n\n\n\n At the British English School\u00ae, our mission is to offer clear, structured, and accessible English language courses based on real progress and practice, not on rote memorization. This philosophy served as the starting point for our entire communication strategy. <\/p>\n\n\n\n Throughout our collaboration, we developed a comprehensive Meta Ads strategy consisting of 12 campaigns, each with a different purpose:<\/p>\n\n\n\n \u2726 <\/strong>lead generation <\/strong>; This case study examines just one of these campaigns, which generated nearly 1,000 leads in about 3 months.<\/p>\n\n\n\n The campaign was divided into 11 ad sets.<\/p>\n\n\n\n Each of these tests:<\/p>\n\n\n\n \u2714<\/strong> different audiences; I never assumed that the first ad would be the winning one.<\/p>\n\n\n\n I let the data speak for itself.<\/p>\n\n\n\n Each week, we analyzed the performance of each ad set and reallocated budgets to the variations that generated better leads.<\/p>\n\n\n\n The entire strategy was built around the decision-maker.<\/p>\n\n\n\n The messages were built around real benefits:<\/p>\n\n\n\n \u2726 Cambridge exam prep; To diversify our messaging and build greater trust, we\u2019ve incorporated video content into our strategy, created in collaboration with:<\/p>\n\n\n\n \u2726 Trambitasu These materials were not used solely for publicity.<\/p>\n\n\n\n They added authenticity to the campaigns and provided Meta’s algorithm with diverse content, which could be optimized for each audience.<\/p>\n\n\n\n The most effective ad was the one promoting:<\/a><\/p>\n\n\n\n This combination directly addressed two of the parents’ most significant concerns:<\/p>\n\n\n\n \u2726 affordability; The result:<\/p>\n\n\n\n This single campaign generated:<\/p>\n\n\n\n \u2714 954 leads These results were achieved through continuous testing and ongoing optimization, not through a single advertisement.<\/p>\n\n\n\n 954 leads sounds great. But for us, these are just intermediate indicators.<\/p>\n\n\n\n The real goal is the client’s success.<\/strong><\/p>\n\n\n\n That is why we are in constant communication with the British English School team to understand:<\/p>\n\n\n\n \u2726 How many parents answer the phone? Only then can we say that a campaign is truly successful.<\/p>\n\n\n\n Marketing isn’t just about leads. This campaign confirms something we see all the time in the field of education. Results occur when the following conditions are met:<\/p>\n\n\n\n \u2726 Continuous testing; This is just one of the 12 Meta Ads projects developed for the British English School.<\/p>\n\n\n\n Each campaign has a different objective, and together they form a marketing ecosystem that supports the school’s long-term growth.<\/p>\n\n\n\n For us, success isn’t just about low costs or a lot of paperwork.<\/strong><\/p>\n\n\n\n Success means that marketing directly contributes to increasing the number of students and achieving the client\u2019s business goals.<\/strong><\/p>\n\n\n\n <\/strong><\/h2>\n La re7consulting construim strategii complete de marketing pentru domeniul educational, bazate pe testare continua, continut creativ si obiective reale de business. Acesta este motivul pentru care nu masuram succesul doar in lead-uri, ci in rezultate care conteaza cu adevarat pentru client. \u258cHow We Generated Nearly 1,000 Leads Through One of the 12 Meta Ads Campaigns Developed for British English School\u00ae 954 leads generated 33 lei average cost per lead A single campaign within a Meta Ads strategy consisting of 12 campaigns Client: British English School RomaniaIndustry: Education \u2013 English language courses for children, teenagers, and adultsChannel:[…..]<\/p>\n","protected":false},"author":1,"featured_media":16367,"template":"","class_list":["post-16368","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/case_study\/16368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/media\/16367"}],"wp:attachment":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/media?parent=16368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}This case study presents just one of the 12 campaigns developed<\/h2>\n\n\n\n
\u258cStrategy<\/h2>\n\n\n\n
\u258cTarget Audience<\/h2>\n\n\n\n
Parents of children between the ages of 6 and 17.<\/h3>\n\n\n\n
Integrated influencer marketing<\/h3>\n\n\n\n
\u258cThe Winning Creative<\/h2>\n\n\n\n
100% Online Cambridge Prep<\/h3>\n\n\n\n
Payment in 10 interest-free installments<\/h3>\n\n\n\n
278 leads
![\"\"](\"\/\/re7consulting.ro\/wp-content\/uploads\/2026\/07\/image-6.png\")
<\/figure>\n\n\n\n\u258cCampaign Results<\/h2>\n\n\n\n
![\"\"](\"\/\/re7consulting.ro\/wp-content\/uploads\/2026\/07\/image-1-2.png\")
<\/figure>\n\n\n\nBut our favorite KPI isn’t Cost per Lead<\/h2>\n\n\n\n
\u258cWhat I’ve Learned<\/h2>\n\n\n\n
\u258cConclusion<\/h2>\n\n\n\n
\u2b50Vrei sa atragi mai multi elevi sau cursanti pentru scoala, academia sau centrul tau educational?<\/p>\n
\nHai sa discutam<\/a><\/p>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\t<\/section>\n","protected":false},"excerpt":{"rendered":"