{"id":16333,"date":"2026-07-16T11:41:31","date_gmt":"2026-07-16T08:41:31","guid":{"rendered":"https:\/\/re7consulting.ro\/studii-de-caz\/case-study-roas-17-66-for-bikerfunshop\/"},"modified":"2026-07-16T11:41:31","modified_gmt":"2026-07-16T08:41:31","slug":"case-study-roas-17-66-for-bikerfunshop","status":"publish","type":"case_study","link":"https:\/\/re7consulting.ro\/en\/studii-de-caz\/case-study-roas-17-66-for-bikerfunshop\/","title":{"rendered":"| Case Study | ROAS 17.66 for BikerFunShop"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\u258cHow I Generated Over 800 Orders and a ROAS of Over 15 Through a Meta Ads Strategy Based on Continuous Testing, Dynamic Campaigns, and Smart Remarketing<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">885 orders generated<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">The value of the orders exceeds 700,000 lei<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">Average ROAS of 17.66<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Client:<\/strong> BikerFunShop.ro<br\/><strong>Industry:<\/strong> eCommerce \u2013 Motorcycle Equipment and Accessories<br\/><strong>Period analyzed:<\/strong> January \u2013 June 2026<br\/><strong>Channels used:<\/strong> Meta Ads (Facebook &#038; Instagram)<br\/><strong>Objective:<\/strong> Increase the number of orders, maintain a high ROAS, and optimize the cost per acquisition<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\">\n\n\n\n<h2 class=\"wp-block-heading\">\u258cContext<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The motorcycle equipment industry is different from most online stores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A motorcyclist doesn&#8217;t just buy a product.<br\/>He builds his gear over time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today they buy a helmet; in a few weeks, they\u2019ll need gloves, then a jacket, boots, an intercom, protective gear, or accessories.<br\/>This is one of the reasons why simply promoting products isn\u2019t enough.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The strategy must cover the entire customer purchase cycle.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the same time, the motorcycle gear market is experiencing steady growth, driven by a growing interest in safety and premium gear. Globally, the motorcycle gear market continues to grow due to increased awareness of rider protection and the expansion of online retail. <\/p>\n\n\n\n<div style=\"height:59px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u258cThe Challenge<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The goal was not just to increase the number of orders.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The real challenge was:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2726 maintaining <\/strong>a high ROAS<br\/><strong>\u2726 optimizing <\/strong>the cost per order<br\/><strong>\u2726 promoting <\/strong>the right products based on the season<br\/><strong>\u2726 and <\/strong>increasing the long-term value of each customer<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In e-commerce, success doesn&#8217;t come from a single campaign.<br\/>It comes from an ecosystem of campaigns that work together.<\/p>\n\n\n\n<div style=\"height:59px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u258cStrategy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We haven&#8217;t created a single sales campaign for BikerFunShop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>We built a system consisting of several campaigns, each with a well-defined role in the funnel.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I have consistently combined:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2714<\/strong> control catalog campaigns<br\/> <strong>\u2714<\/strong> video ads<br\/> <strong>\u2714<\/strong> static banners<br\/> <strong>\u2714<\/strong> campaigns dedicated to brands<br\/> <strong>\u2714<\/strong> campaigns for promotions and off-season<br\/> <strong>\u2714<\/strong> dynamic remarketing<br\/> <strong>\u2714<\/strong> and continuous audience testing<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The result is a Meta account that constantly adapts to user behavior and market seasonality.<\/p>\n\n\n\n<div style=\"height:59px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u258cCampaign Structure<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The strategy was divided into several areas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">General Sales Campaigns<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Their purpose was to drive traffic and promote the entire store.<br\/>They formed the foundation of the account and generated the most orders.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">General Sales Campaigns<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For major brands, such as NEXX and Rusty Stitches, we have created separate campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This has allowed us to:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2726 better control over the budget<br\/>\u2726 personalized optimization<br\/>\u2726 messages tailored to each audience<br\/>\u2726 promotion of new collections<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Seasonal Campaigns<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Depending on the time of year, we completely changed our messaging.<br\/>Spring and the start of the motorcycle season were promoted differently than during sales periods or the off-season.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every month, we adjust:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2726 Promoted products<br\/>\u2726 Messages<br\/>\u2726 Offers<br\/>\u2726 and budget allocation<\/p>\n\n\n\n<div style=\"height:59px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u258cAudience Testing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the most important components of the strategy is continuous testing.<br\/>We do not assume that an audience will remain engaged in the long term.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We constantly test:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2726 Broad Audiences<br\/>\u2726 Interest-Based Audiences<br\/>\u2726 Advantage+<br\/>\u2726 Major Cities<br\/>\u2726 Dedicated Collections<br\/>\u2726 Audiences Based on User Behavior<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every month, we reallocate our budgets to the segments that generate the best results.<\/p>\n\n\n\n<div style=\"height:59px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u258cRemarketing Makes the Difference<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In the motorcycle industry, very few customers make a one-time purchase.<br\/>This is why remarketing is one of the most important components of the strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A user who buys a helmet will no longer see the same helmet.<br\/>They will enter a new communication stream where they are shown:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2726 gloves<br\/>\u2726 jackets<br\/>\u2726 intercoms<br\/>\u2726 accessories<br\/>\u2726 complementary products<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Essentially, we use purchasing behavior to drive the next sale.<br\/>This strategy helps both increase customer lifetime value and improve the efficiency of the marketing budget.<\/p>\n\n\n\n<div style=\"height:59px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u258cThe Creative Mix<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Another important factor is content diversity.<br\/>We don&#8217;t rely solely on the catalog.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I put together a mix of:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Catalog Ads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For users who are close to making a purchase.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Video Ads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Video content is used for:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>\u2714<\/strong> <\/strong>product presentation<br\/><strong><strong>\u2714<\/strong> <\/strong>demonstrations<br\/><strong><strong>\u2714<\/strong> <\/strong>storytelling<br\/><strong><strong>\u2714<\/strong> <\/strong>Increasing brand trust<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Static banners<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>\u2714<\/strong> <\/strong>promotions<br\/><strong><strong>\u2714<\/strong> <\/strong>New Collections<br\/><strong><strong>\u2714<\/strong> <\/strong>new releases<br\/><strong><strong>\u2714<\/strong> <\/strong>Brand-specific campaigns<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each format plays a different role in the purchasing process.<\/p>\n\n\n\n<div style=\"height:59px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u258cTop 3 Creative Materials<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Looking at the January\u2013June period, most sales came from three types of content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The campaigns generated:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Catalog Ads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The dynamic catalog generated the highest sales volume.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It automatically displays the most relevant products for each user and is one of the most effective tools for online stores with a large number of products.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"944\" height=\"917\" src=\"\/\/re7consulting.ro\/wp-content\/uploads\/2026\/07\/image-5.png\" alt=\"\" class=\"wp-image-16321\" srcset=\"https:\/\/re7consulting.ro\/wp-content\/uploads\/2026\/07\/image-5.png 944w, https:\/\/re7consulting.ro\/wp-content\/uploads\/2026\/07\/image-5-300x291.png 300w, https:\/\/re7consulting.ro\/wp-content\/uploads\/2026\/07\/image-5-768x746.png 768w, https:\/\/re7consulting.ro\/wp-content\/uploads\/2026\/07\/image-5-24x24.png 24w, https:\/\/re7consulting.ro\/wp-content\/uploads\/2026\/07\/image-5-48x48.png 48w\" sizes=\"auto, (max-width: 944px) 100vw, 944px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2. NEXX Video<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The video content featuring NEXX headphones performed exceptionally well because it presented the product in an authentic way and conveyed both its quality and the user experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The video wasn&#8217;t just used to drive conversions, but also to build interest in the brand.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img wpfc-lazyload-disable=\"true\" loading=\"lazy\" decoding=\"async\" width=\"530\" height=\"832\" src=\"\/\/re7consulting.ro\/wp-content\/uploads\/2026\/07\/image-1-1.png\" alt=\"\" class=\"wp-image-16323\" srcset=\"https:\/\/re7consulting.ro\/wp-content\/uploads\/2026\/07\/image-1-1.png 530w, https:\/\/re7consulting.ro\/wp-content\/uploads\/2026\/07\/image-1-1-191x300.png 191w\" sizes=\"auto, (max-width: 530px) 100vw, 530px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. The Rusty Stitches Campaign<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The campaign for the Rusty Stitches brand demonstrated just how important branding is in e-commerce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of just promoting the product, we built our communication strategy around the brand\u2019s identity and the motorcyclists\u2019 lifestyle.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img wpfc-lazyload-disable=\"true\" loading=\"lazy\" decoding=\"async\" width=\"477\" height=\"715\" src=\"\/\/re7consulting.ro\/wp-content\/uploads\/2026\/07\/image-2-1.png\" alt=\"\" class=\"wp-image-16325\" srcset=\"https:\/\/re7consulting.ro\/wp-content\/uploads\/2026\/07\/image-2-1.png 477w, https:\/\/re7consulting.ro\/wp-content\/uploads\/2026\/07\/image-2-1-200x300.png 200w\" sizes=\"auto, (max-width: 477px) 100vw, 477px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">226 leads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Southeast (optimized version)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">209 leads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Southwest (optimized version)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">253 leads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Southern Muntenia + Bucharest \u2013 Ilfov (optimized version)<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img wpfc-lazyload-disable=\"true\" loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"746\" src=\"\/\/re7consulting.ro\/wp-content\/uploads\/2026\/07\/image-2-scaled.png\" alt=\"\" class=\"wp-image-16272\" srcset=\"https:\/\/re7consulting.ro\/wp-content\/uploads\/2026\/07\/image-2-scaled.png 2560w, https:\/\/re7consulting.ro\/wp-content\/uploads\/2026\/07\/image-2-300x87.png 300w, https:\/\/re7consulting.ro\/wp-content\/uploads\/2026\/07\/image-2-765x223.png 765w, https:\/\/re7consulting.ro\/wp-content\/uploads\/2026\/07\/image-2-1024x298.png 1024w, https:\/\/re7consulting.ro\/wp-content\/uploads\/2026\/07\/image-2-1536x448.png 1536w, https:\/\/re7consulting.ro\/wp-content\/uploads\/2026\/07\/image-2-2048x597.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"height:59px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u258cResults<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">During the period under review, Meta Ads campaigns generated:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">885 orders<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">over 700,000 lei in orders awarded to Meta<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Average ROAS 17.66<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">over 102,000 sessions on the website<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">over 113,000 clicks<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">average cost per order of approximately 45 lei<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">These results were achieved through continuous optimization and ongoing adjustments to the campaign structure.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img wpfc-lazyload-disable=\"true\" loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"259\" src=\"\/\/re7consulting.ro\/wp-content\/uploads\/2026\/07\/image-3-3-1024x259.png\" alt=\"\" class=\"wp-image-16327\" srcset=\"https:\/\/re7consulting.ro\/wp-content\/uploads\/2026\/07\/image-3-3-1024x259.png 1024w, https:\/\/re7consulting.ro\/wp-content\/uploads\/2026\/07\/image-3-3-300x76.png 300w, https:\/\/re7consulting.ro\/wp-content\/uploads\/2026\/07\/image-3-3-767x194.png 767w, https:\/\/re7consulting.ro\/wp-content\/uploads\/2026\/07\/image-3-3-1536x389.png 1536w, https:\/\/re7consulting.ro\/wp-content\/uploads\/2026\/07\/image-3-3-2048x518.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:59px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">\u258cWhy does this strategy work?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Many merchants run one or two campaigns and wait for results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In reality, success in e-commerce comes from:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2714 <\/strong> Continuous <strong>testing <\/strong><br\/><strong>\u2714 <\/strong>Creative<strong>diversification <\/strong><br\/><strong>\u2714 <\/strong>Seasonal<strong>adaptation <\/strong><br\/><strong>\u2714 <\/strong>Brand-specific<strong>campaigns <\/strong><br\/><strong>\u2714 <\/strong>Catalog<strong>automation <\/strong><br\/><strong>\u2714 And <\/strong>smart remarketing<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Each campaign plays a different role<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Together, they build an ecosystem that maximizes both sales and return on investment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>BikerFunShop&#8217;s success is not the result of a viral ad or a single product.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>It is the result of a system built on hundreds of tests, optimizations, and data-driven decisions.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By combining catalog, video, and banner campaigns with constantly tested audiences and smart remarketing flows, we have built a Meta Ads ecosystem that generates predictable sales and a high ROAS, constantly adapting to market trends and the motorcycle season.<\/p>\n\n\n\t<div class=\"clear\"><\/div>\n\t<section class=\"wrap_outer re7_block re7_textblock background-white\">\n\t\t<div class=\"container\">\n\n\t\t\t<div class=\"re7_textblock__text re7_block__text\">\n\t\t\t\t<h2><strong>\u2b50Vrei sa cresti vanzarile magazinului tau online?<br \/>\n<\/strong><\/h2>\n<p>La re7consulting construim strategii Meta Ads bazate pe testare continua, optimizare si campanii adaptate comportamentului clientilor tai.<br \/>\n<a href=\"https:\/\/re7consulting.ro\/contact\/\">Hai sa discutam<\/a><\/p>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\t<\/section>\n","protected":false},"excerpt":{"rendered":"<p>\u258cHow I Generated Over 800 Orders and a ROAS of Over 15 Through a Meta Ads Strategy Based on Continuous Testing, Dynamic Campaigns, and Smart Remarketing 885 orders generated The value of the orders exceeds 700,000 lei Average ROAS of 17.66 Client: BikerFunShop.roIndustry: eCommerce \u2013 Motorcycle Equipment and AccessoriesPeriod analyzed: January \u2013 June 2026Channels used:[&#8230;..]<\/p>\n","protected":false},"author":1,"featured_media":16331,"template":"","class_list":["post-16333","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/case_study\/16333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/media\/16331"}],"wp:attachment":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/media?parent=16333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}