Industry:<\/strong> Private healthcare services
Channels used:<\/strong> Meta Ads
Objective:<\/strong> To increase the number of appointments and expand certain medical specialties<\/p>\n\n\n\n
\n\n\n\n
\u258cContext<\/h2>\n\n\n\n
In healthcare marketing, one of the biggest mistakes is promoting all services through the same campaign.<\/p>\n\n\n\n
The reality is that every field has:<\/p>\n\n\n\n
\u2726 a different audience
\u2726 a different purpose
\u2726 a different level of urgency
\u2726 and a different communication need<\/p>\n\n\n\n
At Memormed, we didn’t create a generic campaign for the clinic.
We built a marketing system focused on business growth.<\/p>\n\n\n\n
Every month, we analyze:<\/p>\n\n\n\n
\u2726 specialties that need to grow
\u2726 doctors with additional availability
\u2726 new services
\u2726 and the clinic’s business objectives<\/p>\n\n\n\n
Based on this information, we are constantly restructuring our campaigns.<\/p>\n\n\n\n
\u258cThe Challenge<\/h2>\n\n\n\n
The goal wasn’t just to generate traffic.
The goal was much more specific:<\/p>\n\n\n\n
An increase in the number of calls and appointments for specialties with growth potential.<\/strong><\/p>\n\n\n\n In a multidisciplinary clinic, each department has different needs.<\/p>\n\n\n\n Sometimes the focus is on:<\/p>\n\n\n\n \u2726 imaging The strategy had to be flexible enough to support all of these areas simultaneously.<\/p>\n\n\n\n Instead of investing our entire budget in a single large campaign, we built a separate structure for each specialty. This approach has allowed us to:<\/p>\n\n\n\n \u2714<\/strong> to better control costs The campaigns were organized by specialty:<\/p>\n\n\n\n \u2726 Urology <\/strong> But also individual doctors when there is a clear development goal. One of the reasons costs have remained very efficient is the combination of several types of audiences.<\/p>\n\n\n\n For broad-reach categories, we used open audiences, allowing the Meta algorithm to identify users with a high probability of conversion.<\/p>\n\n\n\n We have developed specific segments for certain services.<\/p>\n\n\n\n Example:<\/p>\n\n\n\n Gynecology<\/strong><\/p>\n\n\n\n Exclusively female audience.<\/p>\n\n\n\n Pediatric Neurology<\/strong><\/p>\n\n\n\n Focus on parents and families with children.<\/p>\n\n\n\n Urology<\/strong><\/p>\n\n\n\n Messages and audiences tailored to the specific nature of the service.<\/p>\n\n\n\n This combination of a broad approach and strategic segmentation has enabled the company to both scale up and remain relevant.<\/p>\n\n\n\n In the medical field, creative content directly influences the cost per conversion.<\/p>\n\n\n\n For this reason, I used the following simultaneously:<\/p>\n\n\n\n \u2714 Static banners In each campaign, we tested:<\/p>\n\n\n\n \u2726 different images Meta has consistently received new content for optimization.<\/p>\n\n\n\n One of the most effective campaigns was the one focused on urology services. This type of message eliminated one of the main barriers to signing up and generated a high volume of low-cost calls.<\/p>\n\n\n\n Results:<\/strong><\/p>\n\n\n\n \u2726 148 calls For the visuals, we went with a simple and very direct message:<\/p>\n\n\n\n In this category, users are searching for:<\/p>\n\n\n\n \u2714<\/strong> <\/strong>speed The message was crafted specifically around these benefits.<\/p>\n\n\n\n Results:<\/strong><\/p>\n\n\n\n \u2726 130 calls Another creative approach that performed exceptionally well was built around a premium positioning strategy.<\/p>\n\n\n\n It was aimed at users looking for trust and quality, not just price. In just one month, the campaigns generated:<\/p>\n\n\n\n \u2714 795 calls to the clinic This is important because we’re not just talking about outbound calls, but about actual conversations with potential patients.<\/p>\n\n\n\n \u2714 795 calls generated These results were achieved through a structure consisting of multiple campaigns and multiple objectives, which were continuously optimized to meet the clinic’s needs.<\/p>\n\n\n\n Success didn’t come from just one ad.<\/p>\n\n\n\n He came from:<\/p>\n\n\n\n \u2726 Segmentation by specialty Instead of promoting the \u201cclinic\u201d in general, we promoted specifically the services that needed to grow.<\/p>\n\n\n\n One of the most important lessons I’ve learned from working with Memormed is that true performance is achieved when marketing aligns with the company’s operational needs.<\/p>\n\n\n\n There is no such thing as a standard campaign that runs for months without any changes. \u2726 Analysis Every month, we identify growth opportunities and adjust the structure of our campaigns to support the clinic\u2019s goals.<\/p>\n\n\n\n The Memormed campaign demonstrates that, in the medical field, performance isn’t just about reach or clicks.<\/p>\n\n\n\n Performance means:<\/p>\n\n\n\n \u2714 Patients who call Through a Meta Ads strategy based on niche targeting, smart targeting, and continuous optimization, we generated nearly 800 calls in a single month, maintaining an average cost of just 12 lei per call.<\/p>\n\n\n\n At re7consulting, we build medical marketing strategies based on real results: calls, appointments, and the development of the services that matter for your business. \u258cHow I Generated 795 Calls in a Single Month Using a Meta Ads Strategy Based on Medical Specialties and Business Goals 795 calls generated in a single month Average cost of just 12 lei per call Over 220,000 people reached and 750,000 impressions Client: Memormed Clinics Industry: Private healthcare servicesChannels used: Meta AdsObjective: To increase[…..]<\/p>\n","protected":false},"author":1,"featured_media":16242,"template":"","class_list":["post-16244","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/case_study\/16244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/media\/16242"}],"wp:attachment":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/media?parent=16244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\u2726 sometimes in urology
\u2726 gynecology
\u2726 allergy
\u2726 orthopedics
\u2726 pediatric neurology
\u2726 or promoting a specific doctor<\/p>\n\n\n\n\u258cStrategy<\/h2>\n\n\n\n
Essentially, each major service operated as a mini-business with its own goals and its own campaigns.<\/p>\n\n\n\n
\u2714<\/strong> to quickly identify what works
\u2714<\/strong> to optimize each specialty individually
\u2714<\/strong> to scale up exactly where we saw results<\/p>\n\n\n\n\u258cCampaign Structure<\/h2>\n\n\n\n
\u2726 Imaging (MRI and CT)
\u2726 Ophthalmology
\u2726 Allergy
\u2726 Dermatology
\u2726 Gynecology
\u2726 Pediatric Neurology
\u2726 Orthopedics<\/p>\n\n\n\n
This segmentation has allowed for much better control over messaging and performance.<\/p>\n\n\n\n\u258cTargeting<\/h2>\n\n\n\n
Broad Audiences<\/h3>\n\n\n\n
Dedicated Audiences<\/h3>\n\n\n\n
\u258cCreative Strategy<\/h2>\n\n\n\n
\u2714 Carousels
\u2714 Flexible Ads
\u2714 Dynamic Creative
\u2714 Multiple copy variations<\/strong><\/p>\n\n\n\n
\u2726 different benefits
\u2726 different calls to action
\u2726 different communication angles<\/p>\n\n\n\n\u258cAd #1 \u2013 Urology<\/h2>\n\n\n\n
The message was built around a very clear need:<\/p>\n\n\n\nFree Services with a Referral Form<\/h3>\n\n\n\n
\u2726 cost per call: 7.31 lei<\/p>\n\n\n\n![\"re7consulting](\"https:\/\/re7consulting.ro\/wp-content\/uploads\/2026\/06\/image.png\")
<\/figure>\n\n\n\n\u258cAd #2 \u2013 MRI and CT Imaging<\/h2>\n\n\n\n
Quick Scheduling for Imaging Tests<\/h3>\n\n\n\n
\u2714<\/strong><\/strong> availability
\u2714<\/strong><\/strong> and easy access to diagnostic tests<\/p>\n\n\n\n
\u2726 cost per call: 8.75 lei<\/p>\n\n\n\n![\"\"](\"\/\/re7consulting.ro\/wp-content\/uploads\/2026\/06\/re7consulting-reclama-memormed-\u2013-Imagistica-RMN-si-CT.png\")
<\/figure>\n\n\n\n\u258cAd #3 \u2013 Excellence in Medical Imaging<\/h2>\n\n\n\n
Excellence in Medical Imaging<\/h3>\n\n\n\n
The result was a high volume of interactions and calls at a competitive cost.<\/p>\n\n\n\n![\"\"](\"\/\/re7consulting.ro\/wp-content\/uploads\/2026\/06\/re7consulting-reclama-memormed-\u2013-Excelenta-in-imagistica-medicala.png\")
<\/figure>\n\n\n\n\u258cMay Results<\/h2>\n\n\n\n
\u2714 265 calls lasting more than 20 seconds
\u2714 169 calls lasting more than 60 seconds<\/strong><\/p>\n\n\n\n\u258cOverall Results<\/h2>\n\n\n\n
\u2714 Average cost of 12 lei per call
\u2714 Over 220,000 people reached
\u2714 Over 750,000 impressions
\u2714 Over 16,600 clicks<\/strong><\/p>\n\n\n\n![\"\"](\"\/\/re7consulting.ro\/wp-content\/uploads\/2026\/06\/re7consulting-reclama-memormed-\u2013-rezultate-1024x510.png\")
<\/figure>\n\n\n\n\u258cWhat Made the Difference<\/h2>\n\n\n\n
\u2726 Tailoring messages for each service
\u2726 Promoting the right doctors
\u2726 Continuous testing of creative assets
\u2726 Ongoing optimization based on business objectives<\/p>\n\n\n\nA marketing model built around the business<\/h2>\n\n\n\n
There are:<\/p>\n\n\n\n
\u2726 Adaptation
\u2726 Testing
\u2726 and continuous optimization<\/p>\n\n\n\n\u258cConclusion<\/h2>\n\n\n\n
\u2714 Appointments that turn into consultations
\u2714 And marketing built directly around business objectives<\/strong><\/p>\n\n\n\n\u2b50 Do you want to increase the number of appointments for your clinic?
\n<\/strong><\/h2>\n
\nLet\u2019s talk<\/a><\/p>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\t<\/section>\n","protected":false},"excerpt":{"rendered":"