{"id":16179,"date":"2026-06-08T12:35:28","date_gmt":"2026-06-08T09:35:28","guid":{"rendered":"https:\/\/re7consulting.ro\/studii-de-caz\/%e2%88%a3-case-study-%e2%88%a3-memorandum\/"},"modified":"2026-06-17T15:35:01","modified_gmt":"2026-06-17T12:35:01","slug":"case-study-promemoria","status":"publish","type":"case_study","link":"https:\/\/re7consulting.ro\/en\/studii-de-caz\/case-study-promemoria\/","title":{"rendered":"\u2223 Case Study \u2223 Promemoria"},"content":{"rendered":"\n

+500 calls generated through Meta Ads
Cost per call starting at 8 lei<\/strong><\/p>\n\n\n\n

\n\n\n\n

\u258cCampaigns built around audience education, testing, and retention<\/h2>\n\n\n\n

Client: <\/strong>Promemoria Medical Center
Industry:<\/strong><\/strong> Healthcare
Channels Used:<\/strong><\/strong> Meta Ads, Google Ads, SEO
Objective:<\/strong> To increase appointments and build a retargeting audience through educational and seasonal campaigns<\/p>\n\n\n\n

<\/div>\n\n\n\n

\u258cContext<\/h2>\n\n\n\n

Promemoria is a clinic specializing in memory assessment and neurological health, where the main challenge is not only generating leads, but also:<\/p>\n\n\n\n

\u2714<\/strong> educating the public
\u2714<\/strong> raising awareness
\u2714<\/strong> and turning a sensitive topic into an accessible conversation<\/p>\n\n\n\n

In this type of industry, users do not always actively search for the service directly.<\/h3>\n\n\n\n

Often:<\/p>\n\n\n\n

\u2726 The problem is ignored
\u2726 The symptoms are downplayed
\u2726 And the decision comes too late<\/p>\n\n\n\n

For this reason, the strategy was based on:<\/p>\n\n\n\n

awareness + engagement + retention + conversion<\/h3>\n\n\n\n
<\/div>\n\n\n\n

\u258cStrategy<\/h2>\n\n\n\n

Instead of just creating traditional lead generation campaigns, we have developed an integrated ecosystem based on:<\/p>\n\n\n\n

\u2714<\/strong> Meta Ads
\u2714<\/strong> Google Ads
\u2714<\/strong> SEO
\u2714<\/strong> educational campaigns
\u2714<\/strong> seasonal campaigns
\u2714<\/strong> and content created specifically for different stages of the funnel<\/p>\n\n\n\n

The goal was not just:<\/a><\/p>\n\n\n\n

“to generate appointments,” but rather to consistently build interest and trust.<\/h3>\n\n\n\n
<\/div>\n\n\n\n

\u258cCampaign Concept<\/h2>\n\n\n\n

We created a campaign that directed users to an online memory assessment test:<\/p>\n\n\n\n

Pro-memoria Memory Test – PROMEMORIA Medical Center<\/a><\/strong><\/p>\n\n\n\n

The goal wasn’t just traffic:<\/p>\n\n\n\n

\u2714<\/strong> increased engagement
\u2714<\/strong> time spent in the ecosystem
\u2714<\/strong> and the development of an extremely valuable retargeting audience<\/p>\n\n\n\n

<\/div>\n\n\n\n

\u258cSeasonal campaigns \u2013 constantly updating creative assets<\/h2>\n\n\n\n

An important element of Promemoria’s strategy was:<\/p>\n\n\n\n

Constantly updating messages and creative approaches.<\/h3>\n\n\n\n

Every month, we created new campaigns for:<\/p>\n\n\n\n

\u2726<\/strong> seasonality
\u2726 emotional contexts
\u2726 and various reasons for their interactions<\/p>\n\n\n\n

<\/div>\n\n\n\n

\u258cExamples of seasonal campaigns<\/h2>\n\n\n\n

March \u2013 \u201cFor Mom\u201d<\/h3>\n\n\n\n

A campaign built around the idea of care and prevention.<\/p>\n\n\n\n

Message<\/strong>:<\/p>\n\n\n\n

\u201cMarch for Mom\u2014Bring Your Mom for a Memory Checkup\u201d<\/p>\n\n\n\n

Purpose:<\/strong><\/p>\n\n\n\n

\u2714<\/strong> awareness
\u2714<\/strong> emotional engagement
\u2714<\/strong> and appointments<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

February \u2013 Massage Gift Certificate<\/h3>\n\n\n\n

Campaign targeting:<\/p>\n\n\n\n

\u2726 wellbeing
\u2726 gifting
\u2726 and expanding interest to other services offered by the clinic<\/p>\n\n\n\n

These types of campaigns:<\/p>\n\n\n\n

\u2714<\/strong> Keep your accounts active
\u2714<\/strong> Vary your posts
\u2714<\/strong> and avoid creative burnout<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

\u258cCall campaigns \u2013 focus on conversion<\/h2>\n\n\n\n

In addition to the educational and awareness components, we have also developed campaigns focused on phone calls.<\/p>\n\n\n\n

These campaigns were developed based on a different set of objectives:<\/p>\n\n\n\n

\u2714<\/strong> awareness
\u2714<\/strong> engagement
\u2714<\/strong> retargeting
\u2714<\/strong> and call campaigns<\/p>\n\n\n\n

The result:<\/p>\n\n\n\n

cost per call of approximately 8 lei.<\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

\u258cStructure of Call Campaigns<\/h2>\n\n\n\n

Evergreen Calls Campaigns<\/h3>\n\n\n\n

Role:<\/p>\n\n\n\n

\u2726 Attracting users who are ready to book
\u2726 Maintaining a steady flow of calls<\/p>\n\n\n\n

Broad Leads Campaigns<\/h3>\n\n\n\n

Role:<\/p>\n\n\n\n

\u2726 expanding the audience
\u2726 testing new interests and segments
\u2726 scaling results<\/p>\n\n\n\n

Retargeting Calls<\/h3>\n\n\n\n

Role:<\/p>\n\n\n\n

conversion of users who had previously interacted with:<\/p>\n\n\n\n

\u2726 the test
\u2726 the ads
\u2726 or the website<\/p>\n\n\n\n

<\/div>\n\n\n\n

\u258cCampaign Results<\/h2>\n\n\n\n

Key findings:<\/strong><\/p>\n\n\n\n


<\/strong>\u27a4 +500 calls generated
\u27a4 Cost per call starting at 8 lei
\u27a4 Expanded audience for retargeting
\u27a4 Steady increase in engagement
\u27a4 Qualified traffic to the online test<\/h3>\n\n\n\n

The campaigns were successful:<\/p>\n\n\n\n

\u2714 to increase interest in the clinic\u2019s services
\u2714 to build a repeat audience
\u2714 and to create a consistent lead generation system<\/p>\n\n\n\n

<\/div>\n\n\n\n

\u258cWhat Made the Difference<\/h2>\n\n\n\n

The campaign’s success was due to:<\/p>\n\n\n\n

\u2726 Combining awareness with education
\u2726 Content built on emotional insights
\u2726 And constantly refreshing the creative work<\/p>\n\n\n\n

Instead of communicating solely in medical terms:<\/p>\n\n\n\n

We have created campaigns that are human-centered, accessible, and easy to understand.<\/h3>\n\n\n\n
<\/div>\n\n\n\n

\u258cConclusion<\/h2>\n\n\n\n

The Promemoria campaign is an example of an integrated strategy designed for an industry in which the decision to schedule an appointment requires time, trust, and education.<\/p>\n\n\n\n

By combining:<\/p>\n\n\n\n

\u2726 Meta Ads
\u2726 Google Ads
\u2726 SEO
\u2726 educational campaigns
\u2726 seasonal campaigns
\u2726 online memory assessment test
\u2726 and call-oriented retargeting campaigns<\/p>\n\n\n\n

We have succeeded in transforming a sensitive medical topic into an accessible, consistent, and conversion-oriented communication ecosystem.<\/p>\n\n\n\t

<\/div>\n\t
\n\t\t
\n\n\t\t\t
\n\t\t\t\t

\u2b50 Let’s turn interest in your medical services into actual appointments.
\n<\/strong><\/h2>\n

We build integrated campaigns for clinics, medical centers, and businesses in the health and wellness sector that need:<\/p>\n

\u2726 greater awareness
\n\u2726 qualified leads
\n\u2726 calls and appointments
\n\u2726 educational campaigns
\n\u2726 effective retargeting
\n\u2726 and a complete funnel, from interest to conversion<\/p>\n

Let’s talk<\/a><\/p>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\t<\/section>\n","protected":false},"excerpt":{"rendered":"

+500 calls generated through Meta AdsCost per call starting at 8 lei \u258cCampaigns built around audience education, testing, and retention Client: Promemoria Medical Center Industry: HealthcareChannels Used: Meta Ads, Google Ads, SEOObjective: To increase appointments and build a retargeting audience through educational and seasonal campaigns \u258cContext Promemoria is a clinic specializing in memory assessment and[…..]<\/p>\n","protected":false},"author":1,"featured_media":16129,"template":"","class_list":["post-16179","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/case_study\/16179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/media\/16129"}],"wp:attachment":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/media?parent=16179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}