{"id":16175,"date":"2026-05-19T19:35:31","date_gmt":"2026-05-19T16:35:31","guid":{"rendered":"https:\/\/re7consulting.ro\/studii-de-caz\/%e2%88%a3-case-study-%e2%88%a3-jlo-event\/"},"modified":"2026-06-17T15:06:55","modified_gmt":"2026-06-17T12:06:55","slug":"%e2%88%a3-case-study-%e2%88%a3-jlo-event","status":"publish","type":"case_study","link":"https:\/\/re7consulting.ro\/en\/studii-de-caz\/%e2%88%a3-case-study-%e2%88%a3-jlo-event\/","title":{"rendered":"\u2223 Case Study \u2223 JLO – Event"},"content":{"rendered":"\n

+800,000 reach in 3 weeks
+2 million impressions<\/strong><\/p>\n\n\n\n

\n\n\n\n

\u258cAverage CTR of over 5% through a Meta campaign designed to drive awareness, urgency, and conversion<\/h2>\n\n\n\n

Client: D&D East Entertainment
Event: Jennifer Lopez \u2013 UP ALL NIGHT LIVE
Campaign Period: 3 weeks before the event
Channels Used: Meta Ads, Organic Social, Giveaway Campaign, Video Creative
Objective: To boost sales and increase the sense of urgency to purchase before the event<\/p>\n\n\n\n

<\/div>\n\n\n\n

\u258cContext<\/h2>\n\n\n\n

Jennifer Lopez was scheduled to perform in Bucharest as part of the UP ALL NIGHT LIVE event\u2014one of the summer’s biggest music events.<\/p>\n\n\n\n

The campaign was launched very shortly before the event, and the main objective was clear:<\/p>\n\n\n\n

A rapid increase in visibility and a surge in ticket sales over a period of just 3 weeks.<\/strong><\/h3>\n\n\n\n


The main challenge was not the artist’s visibility, but rather:<\/p>\n\n\n\n

\u2714 creating a sense of urgency,
\u2714 increasing the frequency of the message,
\u2714 and turning interest into immediate action.<\/p>\n\n\n\n

<\/div>\n\n\n\n

\u258cStrategy<\/h2>\n\n\n\n

We built the campaign around a mix of:<\/p>\n\n\n\n

\u2714 Massive awareness
\u2714 Rapid engagement
\u2714 Consistent traffic
\u2714 And an emotional impact through video content and social proof<\/p>\n\n\n\n

Instead of relying solely on direct performance, we developed a strategy designed to grow:<\/p>\n\n\n\n

\u2714 repeated exposure
\u2714 organic conversation
\u2714 and the FOMO surrounding the event<\/p>\n\n\n\n

<\/div>\n\n\n\n

\u258cCampaign Concept<\/h2>\n\n\n\n

“The event of the summer you won’t want to miss”<\/h3>\n\n\n\n

The entire communication campaign was built around the idea of:<\/p>\n\n\n\n

\u2714 exclusivity
\u2714 premium entertainment
\u2714 and a live experience<\/p>\n\n\n\n

We used:<\/p>\n\n\n\n

\u2714 spectacular videos featuring the artist
\u2714 the official video invitation
\u2714 dynamic visuals
\u2714 the official event poster
\u2714 and creative adaptations for multiple placements and Meta formats<\/p>\n\n\n\n

<\/div>\n\n\n\n

\u258cMeta Campaign Structure<\/h2>\n\n\n\n

To cover the entire interest and acquisition funnel, the campaign was divided into different objectives.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

Brand Awareness Campaigns<\/h3>\n\n\n\n

Role:<\/p>\n\n\n\n

\u2726 rapid growth in reach
\u2726 repeated exposure
\u2726 building awareness of the event<\/p>\n\n\n\n


We used:<\/p>\n\n\n\n

\u2726 creative videos
\u2726 teasers
\u2726 premium visuals
\u2726 the artist’s official invitation<\/p>\n\n\n\n

<\/div>\n\n\n\n

Engagement Campaigns<\/h3>\n\n\n\n

Role:<\/p>\n\n\n\n

\u2726 increased interaction
\u2726 increased social validation
\u2726 organic content distribution<\/p>\n\n\n\n

The video featuring Jennifer Lopez played a key role in increasing engagement and retention.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Traffic Campaigns<\/h3>\n\n\n\n

Role:<\/p>\n\n\n\n

\u2726 directing users to the ticket purchase page
\u2726 boosting conversions in the final weeks leading up to the event<\/p>\n\n\n\n

The strategy focused on:<\/p>\n\n\n\n

\u2726 high traffic volumes
\u2726 high frequency
\u2726 and messages indicating urgency<\/p>\n\n\n\n

<\/div>\n\n\n\n

Remarketing Campaigns<\/h3>\n\n\n\n

Role:<\/p>\n\n\n\n

\u2726 Re-engaging users who have already interacted with the ad or page
\u2726 Increasing purchase intent
\u2726 And finalizing the decision before the event<\/p>\n\n\n\n

<\/div>\n\n\n\n

\u258cGiveaway Campaign \u2013 Boosting Organic Visibility<\/h2>\n\n\n\n

To increase organic reach and engagement around the event, we also incorporated a giveaway campaign.<\/p>\n\n\n\n

The mechanism:<\/p>\n\n\n\n

\u2726 Users signed up by filling out the form,
\u2726 and the prize was concert tickets.<\/p>\n\n\n\n

The campaign played an important role in:<\/p>\n\n\n\n

\u2726 increasing engagement,
\u2726 boosting reach,
\u2726 and rapidly expanding brand visibility on social media.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

\u258cCreative Execution<\/h2>\n\n\n\n

Campania a combinat:<\/p>\n\n\n\n

\u2726 video content
\u2726 official posters
\u2726 Reels
\u2726 Stories
\u2726 and visual adaptations for multiple Meta placements<\/p>\n\n\n\n

Types of materials used:<\/h3>\n\n\n\n

\u2726 the artist’s video invitation
\u2726 live concert footage
\u2726 motion visuals
\u2726 creatives for urgency
\u2726 countdown creatives
\u2726 giveaway visuals<\/p>\n\n\n\n

The main objective of the creative department was:<\/p>\n\n\n\n

to make the event a \u201cmust-attend.\u201d<\/h3>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

\u258cWhy I Didn’t Use Google Ads<\/h2>\n\n\n\n

The campaign had a very short implementation window\u2014just 3 weeks before the event.<\/p>\n\n\n\n

For this reason, the strategy focused entirely on:<\/p>\n\n\n\n

\u2714 Distribution speed
\u2714 Visual impact
\u2714 And rapid scaling through Meta Ads<\/p>\n\n\n\n

For this type of event and a short timeframe:<\/p>\n\n\n\n

Meta delivered the fastest results in terms of brand awareness and conversion.<\/h3>\n\n\n\n
<\/div>\n\n\n\n

\u258cCampaign Results<\/h2>\n\n\n\n

Overall results in 3 weeks:<\/strong><\/p>\n\n\n\n


<\/strong>\u27a4 +800,000 people reached
\u27a4 +2 million impressions
\u27a4 Average CTR of over 5%
\u27a4 Over 113,000 clicks generated
\u27a4 Frequency optimized for message retention<\/h3>\n\n\n\n

The campaign succeeded in:<\/p>\n\n\n\n

\u2714 Significantly increase the event’s visibility,
\u2714 Maintain constant interest right up until the concert date,
\u2714 And drive the final sales push in an extremely short period of time.<\/p>\n\n\n\n

<\/div>\n\n\n\n

\u258cWhat Made the Difference<\/h2>\n\n\n\n

The campaign’s success was not due solely to volume, but also to:<\/p>\n\n\n\n

\u2726 Smart distribution across different objectives,
\u2726 A mix of awareness and urgency,
\u2726 Use of premium video content,
\u2726 And high frequency of exposure leading up to the event.<\/p>\n\n\n\n

Instead of simply announcing that \u201ctickets are available,\u201d the campaign built:<\/p>\n\n\n\n

the perception of a major event that the public shouldn’t miss.<\/h3>\n\n\n\n
<\/div>\n\n\n\n

\u258cConclusion<\/h2>\n\n\n\n

The Jennifer Lopez \u2013 UP ALL NIGHT LIVE campaign is an example of an integrated strategy designed to:<\/p>\n\n\n\n

\u2726 speed,
\u2726 impact,
\u2726 and accelerating the purchasing decision within a very short time frame.<\/p>\n\n\n\n

By combining:<\/p>\n\n\n\n

\u2726 Meta Ads,
\u2726 video content,
\u2726 organic amplification,
\u2726 and creatives tailored to the funnel,
\u2726 we managed to generate massive awareness and sustain the event\u2019s momentum leading up to the concert.<\/p>\n\n\n\t

<\/div>\n\t
\n\t\t
\n\n\t\t\t
\n\t\t\t\t

\u2b50 Would you like us to promote your next event?
\n<\/strong><\/h2>\n

We create integrated campaigns for:<\/p>\n

\u2726 concerts,
\n\u2726 festivals,
\n\u2726 launches,
\n\u2726 and events that require immediate impact and tangible results.<\/p>\n

Let’s talk<\/a><\/p>\n\t\t\t<\/div>\n\n\t\t\t\n\t\t<\/div>\n\t<\/section>\n","protected":false},"excerpt":{"rendered":"

+800,000 reach in 3 weeks+2 million impressions \u258cAverage CTR of over 5% through a Meta campaign designed to drive awareness, urgency, and conversion Client: D&D East EntertainmentEvent: Jennifer Lopez \u2013 UP ALL NIGHT LIVECampaign Period: 3 weeks before the eventChannels Used: Meta Ads, Organic Social, Giveaway Campaign, Video CreativeObjective: To boost sales and increase the[…..]<\/p>\n","protected":false},"author":1,"featured_media":16004,"template":"","class_list":["post-16175","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/case_study\/16175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/media\/16004"}],"wp:attachment":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/media?parent=16175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}