{"id":16166,"date":"2026-04-17T14:51:35","date_gmt":"2026-04-17T11:51:35","guid":{"rendered":"https:\/\/re7consulting.ro\/?post_type=case_study&p=16166"},"modified":"2026-06-17T15:03:15","modified_gmt":"2026-06-17T12:03:15","slug":"seo-optimization-lilpet","status":"publish","type":"case_study","link":"https:\/\/re7consulting.ro\/en\/studii-de-caz\/seo-optimization-lilpet\/","title":{"rendered":"\u2223 Case Study \u2223 Lilpet – SEO"},"content":{"rendered":"\n

From 560 to 5.24K clicks in 6 months \u2013 SEO that delivers results!<\/strong><\/p>\n\n\n\n

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\u258cWhy us?<\/strong><\/h2>\n\n\n\n

At re7consulting<\/strong>, a marketing agency with 14 years of international experience,<\/strong> we provide SEO services <\/a>that deliver measurable results. We have helped over 170 brands<\/strong> grow online, including in the pet store industry.<\/p>\n\n\n\n

How did we manage to generate a 10X increase in organic traffic for lilpet.ro? Check out the case study and see what a well-thought-out SEO strategy can do for your business! \ud83d\udc47<\/p>\n\n\n\n

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\u258cAbout the brand<\/strong><\/h2>\n\n\n\n

Lilpet.ro is a pet store and veterinary pharmacy in Targoviste that offers a wide range of pet products, both in-store and online. Although the store already had a well-established online presence, it had not undergone any SEO optimization until we began working together.<\/p>\n\n\n\n

Our main goal was to increase visibility on Google and drive more relevant traffic to the online store.<\/p>\n\n\n\n

The results weren\u2019t long in coming. The attached charts show a significant increase in both organic visibility and the number of clicks, demonstrating the impact of a well-thought-out SEO strategy.<\/p>\n\n\n\n

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\u258cChallenge and analysis<\/strong><\/h2>\n\n\n\n

LilPet.ro had a website that was indexed, but it had no real visibility on Google. Without a previously implemented SEO strategy<\/strong>, potential customers couldn’t find it in search results, and organic traffic was virtually nonexistent.<\/p>\n\n\n\n

We began our collaboration with a technical and on-page audit<\/strong>, identifying and optimizing the elements essential for increasing visibility. Next, we conducted a detailed keyword research<\/strong>, mapping each relevant keyword<\/strong> to the website\u2019s pages. Our goal was clear: to improve Google rankings<\/strong>, attract more visitors, and ultimately maximize sales<\/strong>, alongside channels such as Google Ads and Meta.<\/p>\n\n\n\n

To measure the success of our campaigns, we have established relevant KPIs, such as:<\/p>\n\n\n\n

\u2714 Cresterea vizibilitatii in Google.<\/strong><\/p>\n\n\n\n

\u2714 Cresterea conversiilor.<\/strong><\/p>\n\n\n\n

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\u258cAction plan<\/strong><\/h2>\n\n\n\n

Our main goal was to increase visibility on Google<\/strong> and attract more relevant traffic to the online store. We implemented a comprehensive on-page SEO<\/strong> strategy, optimizing every element essential to the site\u2019s performance.<\/p>\n\n\n\n

Actions taken:<\/strong><\/strong><\/h4>\n\n\n\n

\u2714Developing a network of blogs<\/strong> organized into key subcategories: nutrition, care, parasite control, and a veterinary section.<\/strong><\/p>\n\n\n\n

\u2714Optimizing category and subcategory pages<\/strong> by implementing relevant meta titles, meta descriptions, and H1 and H2 tags<\/strong>.<\/p>\n\n\n\n

\u2714Adding ALT attributes<\/strong> to images for better indexing and accessibility.<\/p>\n\n\n\n

\u2714Structuring and optimizing internal links<\/strong> to improve user navigation and distribute page authority.<\/p>\n\n\n\n

\u2714Resolving 404 errors and crawling and indexing issues<\/strong> for a smoother experience on search engines.<\/p>\n\n\n\n

\u2714Creating and implementing optimized content<\/strong> for all categories and subcategories of the website.<\/p>\n\n\n\n

\u2714Implementing Google Search Console<\/strong> to monitor and improve SEO performance.<\/p>\n\n\n\n

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\u258c<\/strong>Results<\/h2>\n\n\n\n

The results were quickly apparent. The attached charts show a significant increase in organic visibility and the number of clicks, confirming the effectiveness of a well-structured SEO strategy.<\/p>\n\n\n\n

Overall chart for the past 12 months<\/strong><\/strong><\/h3>\n\n\n\n

\ud83d\udcc8 There has been a steady increase in organic traffic and the number of impressions over the past 12 months.<\/strong><\/p>\n\n\n\n

\ud83d\udd39 Total clicks: 5.8K
\ud83d\udd39 Total impressions: 447K
\ud83d\udd39 Average CTR: 1.3%
\ud83d\udd39 Average position: 18.1<\/p>\n\n\n\n

\u2705 Notes:<\/strong><\/p>\n\n\n\n

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  • In the first part of the period analyzed, traffic was very low, but after the initial SEO optimizations (especially during the summer months), the number of clicks increased gradually.<\/li>\n\n\n\n
  • Both impressions (the site appearing in search results) and clicks have grown steadily, indicating that the optimizations began to take effect after a few months.<\/li>\n\n\n\n
  • In recent months, the growth has accelerated even further, suggesting that Google now recognizes the site as more relevant to users\u2019 searches.<\/li>\n<\/ul>\n\n\n\n
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    Chart showing the last 6 months compared to the first 6 months<\/strong><\/strong><\/h3>\n\n\n\n

    \ud83d\udcca Summary:<\/strong> The comparison shows an explosive increase in traffic over the past 6 months compared to the previous period.<\/p>\n\n\n\n

    \u2705 Notes:<\/strong><\/p>\n\n\n\n

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    • The difference between the first 6 months and the last 6 months is huge, which shows that the SEO strategy has started to work much more effectively.<\/li>\n\n\n\n
    • Although the CTR has dropped slightly, this is because the site appears in more search results (more impressions), which is a positive sign.<\/li>\n\n\n\n
    • The positive trend in the average ranking indicates that the optimized pages are starting to climb in Google\u2019s search results.<\/li>\n<\/ul>\n\n\n\n
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      Trends in organic traffic from January through December 2024.<\/strong><\/strong><\/strong><\/h3>\n\n\n\n
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      \u2714 Am generat:<\/div><\/strong><\/strong><\/strong><\/strong><\/h3>\n\n\n\t
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