{"id":14655,"date":"2024-05-22T16:05:17","date_gmt":"2024-05-22T13:05:17","guid":{"rendered":"https:\/\/re7consulting.ro\/studii-de-caz\/%e2%88%a3-case-study-%e2%88%a3-runway-google-ads\/"},"modified":"2024-05-23T11:55:31","modified_gmt":"2024-05-23T08:55:31","slug":"%e2%88%a3-case-study-%e2%88%a3-runway-google-ads","status":"publish","type":"case_study","link":"https:\/\/re7consulting.ro\/en\/studii-de-caz\/%e2%88%a3-case-study-%e2%88%a3-runway-google-ads\/","title":{"rendered":"\u2223 Case Study \u2223 Runway – Google Ads"},"content":{"rendered":"\n

How we generated over 32K job applicants abroad in 7 months<\/strong><\/p>\n\n\n\n

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\u258cWhy us?<\/h2>\n\n\n\n

Find out how online marketing agency re7consulting helped Runway generate over 3200 leads in 7 months, at a cost of only 1.6 lei per lead. With effective strategies and personalized service, we turned clicks into valuable opportunities in the recruitment industry. Choose to work with us if you want to see results like these.<\/p>\n\n\n\n

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\u258cAbout the brand<\/h2>\n\n\n\n

Find out how online marketing agency re7consulting helped Runway generate over 3200 leads in 7 months, at a cost of only 1.6 lei per lead. With effective strategies and personalized service, we turned clicks into valuable opportunities in the recruitment industry. Choose to work with us if you want to see results like these.<\/p>\n\n\n\n

Runway is based on an extremely flexible model of recruitment and placement. This model allows for the training of staff in a variety of areas in and around the airport, ensuring maximum flexibility in choosing the right job for candidates and providing our partners with a qualified and compatible workforce at all times.<\/p>\n\n\n\n

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\u258cChallenge and analysis<\/h2>\n\n\n\n

The biggest challenge in creating the marketing strategy was creating relevant audiences. The objective of the campaigns was to generate leads, people who want to apply for a job abroad, specifically in the Netherlands and Germany. The biggest challenge was to reach people who
who know English and German.<\/p>\n\n\n\n

To measure the success of the campaigns, we set relevant KPIs such as:<\/p>\n\n\n\n

\u2714 Completing the forms.<\/strong><\/p>\n\n\n\n

\u2714 Lowest cost per lead<\/strong><\/p>\n\n\n\n

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\u258cCampaign strategy<\/h2>\n\n\n\n

\u2714 <\/strong>To maximize the efficiency of the recruitment process, we have implemented Search and Performance Max campaigns. These campaigns were designed to target different audiences through different types of ads. The goal was to achieve the best results in terms of relevance and conversions.<\/p>\n\n\n\n

\u2714 Specific targeting<\/strong><\/p>\n\n\n\n

In these campaigns, we used specific keywords and precise demographics for each type of job offered. The campaigns were run nationwide, covering the whole of Romania, and were targeted at people who know English and German. This segmentation allowed us to reach the exact target audience, made up of qualified candidates who meet the specific requirements of each job.<\/p>\n\n\n\n

\u2714 Continuous monitoring and adjustment<\/strong><\/p>\n\n\n\n

Daily monitoring of campaigns was essential to ensure that the leads generated were relevant and of high quality. We maintained a close relationship with our partner, Runway Careers, to adjust strategies in real time and optimise performance. This allowed us to react promptly to any changes in the market or company needs.<\/p>\n\n\n\n

\u2714 Weekly reporting and analysis<\/strong><\/p>\n\n\n\n

Weekly reporting has provided us with valuable information on campaign performance. We analysed this data to understand what was working well and what could be improved. This data-driven approach has been essential to the success of the campaigns, allowing us to make informed adjustments and ensure our strategy remains effective and relevant.<\/p>\n\n\n\n

PPC strategy was based on:<\/div><\/h5>\n\n\n\n

\u2714 Geographical targeting,<\/strong>
\u2714<\/strong> Promotion of certain jobs<\/strong>
\u2714<\/strong> Testing the audience<\/strong>
\u2714<\/strong> Testing different visuals<\/strong><\/p>\n\n\n\n

Other objectives<\/div><\/h5>\n\n\n\n

\u2714 Lead generations<\/strong>
\u2714 Lowest cost per lead<\/strong><\/strong><\/p>\n\n\n\n

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\u258cVisual \u2013 Banners<\/h2>\n\n\n\n
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\u258cTypes of ads<\/h2>\n\n\n\n
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\u258cResults<\/h2>\n\n\n\n

Thanks to this well-structured strategy and constant monitoring, Runway Careers has managed to attract a significant number of qualified candidates. Our campaigns have led to a notable increase in the number of relevant applicants, thus contributing to the success of the recruitment process and the satisfaction of our partners.<\/p>\n\n\n\n

The budget has been constant every month. In a 7 month period of collaboration, we achieved over 32k form completions, with a cost per conversion of 1.6 RON and over 3.8 million Google impressions.<\/p>\n\n\n\n

\u2714 We generated:<\/div><\/h5>\n\n\n\t
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