{"id":12480,"date":"2022-11-04T11:07:46","date_gmt":"2022-11-04T09:07:46","guid":{"rendered":"https:\/\/re7consulting.ro\/studii-de-caz\/case-study-editura-all-google-ads-2\/"},"modified":"2023-10-31T13:42:11","modified_gmt":"2023-10-31T11:42:11","slug":"case-study-editura-all-google-ads-2","status":"publish","type":"case_study","link":"https:\/\/re7consulting.ro\/en\/studii-de-caz\/case-study-editura-all-google-ads-2\/","title":{"rendered":"[Case Study] Editura ALL – Google Ads"},"content":{"rendered":"\n

How we achieved 557 sales in one month with a ROAS of 15.84 through Google Ads<\/strong><\/p>\n\n\n\n

\n\n\n\n
\n
\n
\n
\n
\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

CHALLENGE<\/mark><\/strong><\/strong><\/p>\n\n\n\n

The biggest challenge has been selling products in an ultra-saturated book market.<\/p>\n\n\n\n

Another challenge was generating a high ROAS from selling relatively cheap products.<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n\n\n\n

<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

APPROACH<\/strong><\/p>\n\n\n\n

Our strategy was to integrate a mix of targets and create dedicated offers in order to redirect campaigns to sell the desired products.<\/p>\n\n\n\n

We also created different funnels to sell as many products as possible and promote the spot offer. The main campaigns that brought in sales were Search and Performance Max.<\/p>\n\n\n\n

As a marketing plan, we implemented the 50% discount offer, created banners and texts representative of the promoted products.<\/p>\n<\/div>\n\n\n\n

\n
\"viziunea<\/figure>\n<\/div>\n\n\n

RESULTS<\/strong><\/p>\n\n\n\n

In a period of 30 days we spent 6,474 RON and obtained 8985 clicks, 557 sales and 102,589 RON worth of payments with a conversion rate of 6.21%.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

Results<\/strong><\/p>\n\n\n\n

\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

CONVERSIONS<\/mark><\/strong><\/p>\n\n\n\n

557<\/p>\n\n\n\n

<\/div>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

CONVERSION RATE<\/mark><\/strong><\/p>\n\n\n\n

6.21%<\/p>\n\n\n\n

<\/div>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

ROAS<\/mark><\/strong><\/p>\n\n\n\n

15.84<\/p>\n\n\n\n

<\/div>\n<\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n

Main marketing goals<\/strong><\/p>\n\n\n\n

\n
\n

> Minimum 7 ROAS<\/p>\n<\/div>\n\n\n\n

\n

> Improvement of the conversion rate<\/p>\n<\/div>\n<\/div>\n\n\n\n

The PPC strategy was based on<\/strong><\/p>\n\n\n\n

\n
\n

> Relevant keywords<\/p>\n\n\n\n

> Dynamic Search<\/p>\n<\/div>\n\n\n\n

\n

> Promoting the offers<\/p>\n\n\n\n

> Testing different visuals<\/p>\n<\/div>\n<\/div>\n\n\n\n

Other targets used<\/strong><\/p>\n\n\n\n

\n
\n

> Shopping, Search, Display, Performance Max<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n

E-Platform Used<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

How we achieved 557 sales in one month with a ROAS of 15.84 through Google Ads CHALLENGE The biggest challenge has been selling products in an ultra-saturated book market. Another challenge was generating a high ROAS from selling relatively cheap products. APPROACH Our strategy was to integrate a mix of targets and create dedicated offers[…..]<\/p>\n","protected":false},"author":8,"featured_media":10106,"template":"","class_list":["post-12480","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/case_study\/12480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/users\/8"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/media\/10106"}],"wp:attachment":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/media?parent=12480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}