{"id":12476,"date":"2022-11-04T11:23:28","date_gmt":"2022-11-04T09:23:28","guid":{"rendered":"https:\/\/re7consulting.ro\/studii-de-caz\/case-study-editura-katartis-facebook-ads\/"},"modified":"2023-11-03T15:41:17","modified_gmt":"2023-11-03T13:41:17","slug":"case-study-editura-katartis-facebook-ads","status":"publish","type":"case_study","link":"https:\/\/re7consulting.ro\/en\/studii-de-caz\/case-study-editura-katartis-facebook-ads\/","title":{"rendered":"[Case Study] Editura Katartis \u2013 Meta Ads"},"content":{"rendered":"\n

How we generated over 1,100 sales with an ROAS of 3.54 in just 3 months through Meta Ads<\/strong><\/p>\n\n\n\n

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CHALLENGE<\/mark><\/strong><\/strong><\/p>\n\n\n\n

The biggest challenge has been promoting products that are found at a much lower price on competitor sites.<\/p>\n\n\n\n

Katartis sells children’s books and its partner, elefant.ro, sells the same books but at much lower prices.<\/p>\n\n\n\n

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APPROACH<\/strong><\/p>\n\n\n\n

Our strategy was to create campaigns with offers for a short period of time, up to 5 days.<\/p>\n\n\n\n

Visibility and traffic campaigns were always active on the account to gather a base of people. These people were later retargeted in one-off campaigns with prepared offers.<\/p>\n\n\n\n

Over the course of 30 days, we would run 3-4 different offers for all series of books.<\/p>\n<\/div>\n\n\n\n

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\"viziunea<\/figure>\n<\/div>\n\n\n

RESULTS<\/strong><\/p>\n\n\n\n

In a 3-month period of collaboration, we generated over 1,100 sales. The revenue generated by our strategy in the 3 months was 165,176 RON, with an ROAS of 3.54.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

Results<\/strong><\/p>\n\n\n\n

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SALES<\/mark><\/strong><\/p>\n\n\n\n

1112<\/p>\n\n\n\n

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ROAS<\/mark><\/strong><\/p>\n\n\n\n

3.54<\/p>\n\n\n\n

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CONVERSIONS VALUE<\/mark><\/strong><\/p>\n\n\n\n

165K RON<\/p>\n\n\n\n

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Main marketing goals<\/strong><\/p>\n\n\n\n

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> Generating sales<\/p>\n<\/div>\n\n\n\n

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The PPC strategy was based on<\/strong><\/p>\n\n\n\n

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> Geolocation targeting<\/p>\n\n\n\n

> Testing the market<\/p>\n<\/div>\n\n\n\n

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> Promoting the offers<\/p>\n\n\n\n

> Testing different visuals<\/p>\n<\/div>\n<\/div>\n\n\n\n

Other targets used<\/strong><\/p>\n\n\n\n

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> Brand awareness, interactions, traffic<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Lead Generation<\/strong><\/p>\n\n\n\n

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How we generated over 1,100 sales with an ROAS of 3.54 in just 3 months through Meta Ads CHALLENGE The biggest challenge has been promoting products that are found at a much lower price on competitor sites. Katartis sells children’s books and its partner, elefant.ro, sells the same books but at much lower prices. APPROACH[…..]<\/p>\n","protected":false},"author":1,"featured_media":10102,"template":"","class_list":["post-12476","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/case_study\/12476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/media\/10102"}],"wp:attachment":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/media?parent=12476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}