{"id":12466,"date":"2023-03-14T13:38:11","date_gmt":"2023-03-14T11:38:11","guid":{"rendered":"https:\/\/re7consulting.ro\/studii-de-caz\/case-study-cyberjump-tiktok-ads-2\/"},"modified":"2023-11-03T15:40:20","modified_gmt":"2023-11-03T13:40:20","slug":"case-study-cyberjump-tiktok-ads-2","status":"publish","type":"case_study","link":"https:\/\/re7consulting.ro\/en\/studii-de-caz\/case-study-cyberjump-tiktok-ads-2\/","title":{"rendered":"[Case Study] CyberJump – TikTok Ads"},"content":{"rendered":"\n

How we got over 42,000 followers through TikTok Ads<\/strong><\/p>\n\n\n\n

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CHALLENGE<\/mark><\/strong><\/strong><\/p>\n\n\n\n

The challenges we faced in the process of our promotional campaigns were to create the ideal consumer profile for our ads to reach them and to create interactive visuals to get
people’s attention.<\/p>\n\n\n\n

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APPROACH<\/strong><\/p>\n\n\n\n

Our strategy was based on integrating a mix of targets and creating dedicated visuals to get as much interaction and visibility as possible to bring customers into the amusement park.
As a marketing plan, we created different visibility campaigns to achieve all the desired objectives: Display, Interactions and Follower Campaigns.
We created specific audiences for potential customers and passed them through the entire funnel of our campaigns. The campaigns ran throughout Romania.<\/p>\n\n\n\n

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RESULTS<\/strong><\/p>\n\n\n\n

During the collaboration period we reached over 7 million impressions, over 42,000 account followers and 212,000 likes.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

Results<\/strong><\/p>\n\n\n\n

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IMPRESSIONS<\/mark><\/strong><\/p>\n\n\n\n

7M<\/p>\n\n\n\n

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FOLLOWERS<\/mark><\/strong><\/p>\n\n\n\n

42K<\/p>\n\n\n\n

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LIKES<\/mark><\/strong><\/p>\n\n\n\n

212K<\/p>\n\n\n\n

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Main marketing goals<\/strong><\/p>\n\n\n\n

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> Increasing brand visibility<\/p>\n<\/div>\n\n\n\n

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The PPC strategy was based on<\/strong><\/p>\n\n\n\n

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> Geolocation targeting<\/p>\n\n\n\n

>  Testing the market<\/p>\n<\/div>\n\n\n\n

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> Promoting the offers<\/p>\n\n\n\n

> Testing different visuals<\/p>\n<\/div>\n<\/div>\n\n\n\n

Other targets used<\/strong><\/p>\n\n\n\n

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> Reach, interactions<\/p>\n<\/div>\n<\/div>\n\n\n\n

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E-Platforms Used:<\/strong><\/p>\n\n\n\n

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How we got over 42,000 followers through TikTok Ads CHALLENGE The challenges we faced in the process of our promotional campaigns were to create the ideal consumer profile for our ads to reach them and to create interactive visuals to getpeople’s attention. APPROACH Our strategy was based on integrating a mix of targets and creating[…..]<\/p>\n","protected":false},"author":1,"featured_media":10519,"template":"","class_list":["post-12466","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/case_study\/12466","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/media\/10519"}],"wp:attachment":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/media?parent=12466"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}