{"id":12463,"date":"2023-03-14T14:11:43","date_gmt":"2023-03-14T12:11:43","guid":{"rendered":"https:\/\/re7consulting.ro\/studii-de-caz\/case-study-oriflame-tiktok-ads-2\/"},"modified":"2023-11-03T15:40:00","modified_gmt":"2023-11-03T13:40:00","slug":"case-study-oriflame-tiktok-ads-2","status":"publish","type":"case_study","link":"https:\/\/re7consulting.ro\/en\/studii-de-caz\/case-study-oriflame-tiktok-ads-2\/","title":{"rendered":"[Case Study] Oriflame – TikTok Ads"},"content":{"rendered":"\n

How we got over 76,500 followers through TikTok Ads<\/strong><\/p>\n\n\n\n

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CHALLENGE<\/strong><\/strong><\/p>\n\n\n\n

The challenges we faced in the process of our promotional campaigns were to create the ideal consumer profile for our ads to reach them and to create interactive visuals to get
people’s attention.<\/p>\n\n\n\n

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APPROACH<\/strong><\/p>\n\n\n\n

Our strategy was based on integrating a mix of objectives and creating the right audiences to reach the target group. The visuals were provided to us by the client, who made them under our guidance, based on current trends.
As a marketing plan, we created different visibility campaigns to meet all the desired objectives: Display, Interactions and Follower Campaigns.
We created specific audiences for potential clients and passed them through the entire funnel of our campaigns. The campaigns ran throughout Romania.<\/p>\n<\/div>\n\n\n\n

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\"viziunea<\/figure>\n<\/div>\n\n\n

RESULTS<\/strong><\/p>\n\n\n\n

During the period of collaboration we reached over 8.6 million impressions, over 76,562 followers per account and 240,667 likes.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

Results<\/strong><\/p>\n\n\n\n

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IMPRESSIONS<\/mark><\/strong><\/p>\n\n\n\n

8,6M<\/p>\n\n\n\n

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FOLLOWERS<\/mark><\/strong><\/p>\n\n\n\n

76,56K<\/p>\n\n\n\n

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INTERACTIONS<\/mark><\/strong><\/p>\n\n\n\n

240K<\/p>\n\n\n\n

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Main marketing objectives<\/strong><\/p>\n\n\n\n

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> Increasing brand visibility<\/p>\n<\/div>\n\n\n\n

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The PPC strategy was based on<\/strong><\/p>\n\n\n\n

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> Audience testing<\/p>\n\n\n\n

> Geolocation targeting<\/p>\n<\/div>\n\n\n\n

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> Testing different visuals<\/p>\n\n\n\n

> Promoting the offers<\/p>\n<\/div>\n<\/div>\n\n\n\n

Other targets used<\/strong><\/p>\n\n\n\n

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> Reach, interactions<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Brand Awareness<\/strong><\/p>\n\n\n\n

\"Servicii<\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

How we got over 76,500 followers through TikTok Ads CHALLENGE The challenges we faced in the process of our promotional campaigns were to create the ideal consumer profile for our ads to reach them and to create interactive visuals to getpeople’s attention. APPROACH Our strategy was based on integrating a mix of objectives and creating[…..]<\/p>\n","protected":false},"author":12,"featured_media":10109,"template":"","class_list":["post-12463","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/case_study\/12463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/users\/12"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/media\/10109"}],"wp:attachment":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/media?parent=12463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}