{"id":12454,"date":"2023-06-12T14:08:15","date_gmt":"2023-06-12T11:08:15","guid":{"rendered":"https:\/\/re7consulting.ro\/studii-de-caz\/case-study-natures-laboratory-meta-ads\/"},"modified":"2023-11-03T15:38:38","modified_gmt":"2023-11-03T13:38:38","slug":"case-study-natures-laboratory-meta-ads","status":"publish","type":"case_study","link":"https:\/\/re7consulting.ro\/en\/studii-de-caz\/case-study-natures-laboratory-meta-ads\/","title":{"rendered":"[Case Study] Laboratorul Naturii – Meta Ads"},"content":{"rendered":"\n

How we got over 700 sales in just 5 months through Meta Ads<\/p>\n\n\n\n

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CHALLENGE<\/mark><\/strong>E<\/strong><\/p>\n\n\n\n

Collaboration with Laboratorul Naturii is a continuous challenge.
First of all, the history of the account was not very promising with a very high cost per conversion (sale) and a very low ROAS (revenue value divided by the cost of advertising).< br>Secondly, the products they sell: tea, coffee – are at a rather high price, and this can slow down sales.<\/p>\n\n\n\n

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APPROACH<\/strong><\/p>\n\n\n\n

Our strategy was to integrate all the objectives in Business Manager. I created a funnel that users went through. Traffic campaigns were used to generate new traffic on the site, conversion and catalog campaigns were divided into ad sets with different visuals: carousel, image.
To generate sales it is important to focus on products that generate income . Our strategy divided the budget so that we promote the best-selling products (coffee), but at the same time test the promotion of other less sold products (tea).<\/p>\n<\/div>\n\n\n\n

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\"re7consulting<\/figure>\n<\/div>\n\n\n

RESULTS<\/strong><\/p>\n\n\n\n

In the first 5 months after the collaboration, we generated over 713 sales.
Also, the revenues generated by our strategy were over 130.00 lei, with a ROAS of 3.71.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Results<\/strong><\/p>\n\n\n\n

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REACH<\/mark><\/strong><\/p>\n\n\n\n

477K<\/p>\n<\/div>\n\n\n\n

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VALUE<\/strong> SALES<\/strong><\/mark><\/p>\n\n\n\n

130K<\/p>\n<\/div>\n\n\n\n

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SALES<\/mark><\/strong><\/p>\n\n\n\n

731<\/p>\n<\/div>\n<\/div>\n\n\n\n

Main marketing objectives<\/strong><\/p>\n\n\n\n

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> Sales generation<\/p>\n<\/div>\n\n\n\n

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> ROAS min 2.5 and CPA 50 lei<\/p>\n<\/div>\n<\/div>\n\n\n\n

The PPC strategy was based<\/strong><\/p>\n\n\n\n

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> Geolocation targeting<\/p>\n\n\n\n

> Audience testing<\/p>\n<\/div>\n\n\n\n

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> Promotion of offers<\/p>\n\n\n\n

> Testing different visuals<\/p>\n<\/div>\n<\/div>\n\n\n\n

Other lenses used<\/strong><\/p>\n\n\n\n

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> Brand awareness, interactions, traffic<\/p>\n<\/div>\n<\/div>\n\n\n\n

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E-Commerce<\/p>\n\n\n\n

\"facebook<\/figure>\n<\/div>\n<\/div>\n\n\n\n

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How we got over 700 sales in just 5 months through Meta Ads CHALLENGEE Collaboration with Laboratorul Naturii is a continuous challenge.First of all, the history of the account was not very promising with a very high cost per conversion (sale) and a very low ROAS (revenue value divided by the cost of advertising).< br>Secondly,[…..]<\/p>\n","protected":false},"author":1,"featured_media":10880,"template":"","class_list":["post-12454","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/case_study\/12454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/media\/10880"}],"wp:attachment":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/media?parent=12454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}