{"id":12452,"date":"2023-06-21T15:27:15","date_gmt":"2023-06-21T12:27:15","guid":{"rendered":"https:\/\/re7consulting.ro\/studii-de-caz\/case-study-millionette-meta-ads\/"},"modified":"2023-11-03T15:38:23","modified_gmt":"2023-11-03T13:38:23","slug":"case-study-millionette-meta-ads","status":"publish","type":"case_study","link":"https:\/\/re7consulting.ro\/en\/studii-de-caz\/case-study-millionette-meta-ads\/","title":{"rendered":"[Case Study] Millionette – Meta Ads"},"content":{"rendered":"\n

How we got over 1170 sales in just 5 months through Meta Ads<\/p>\n\n\n\n

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CHALLENGE<\/strong><\/strong><\/p>\n\n\n\n

The biggest challenge was selling products in an ultra-saturated women’s clothing market.
Another challenge was generating an ROAS of 4 from selling relatively cheap products.<\/p>\n\n\n\n

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APPROACH<\/strong><\/p>\n\n\n\n

Our strategy was to integrate all the objectives in Business Manager. I created a funnel that users went through. The traffic campaigns were used to generate new traffic on the site, the conversion and catalog campaigns were divided into ad sets with different visuals: carousel, image.
As a marketing plan, we researched the needs of consumers when looking to purchase this type of product. We created different audiences and texts to reach the interested public.<\/p>\n<\/div>\n\n\n\n

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\"viziunea<\/figure>\n<\/div>\n\n\n

RESULTS<\/strong><\/p>\n\n\n\n

In the 5 months since the collaboration, we have generated over 1170 sales.
Also, the revenues generated by our strategy were over 413,580 lei, with a ROAS of 5.43.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Results<\/strong><\/p>\n\n\n\n

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\"cursuri<\/figure>\n<\/div>\n\n\n

REACH<\/mark><\/strong><\/p>\n\n\n\n

409K<\/p>\n<\/div>\n\n\n\n

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SALES VALUE<\/mark><\/strong><\/p>\n\n\n\n

413K<\/p>\n<\/div>\n\n\n\n

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SALES<\/mark><\/strong><\/p>\n\n\n\n

1178<\/p>\n<\/div>\n<\/div>\n\n\n\n

Main marketing objectives<\/strong><\/p>\n\n\n\n

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> Generating sales<\/p>\n<\/div>\n\n\n\n

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> Over 70,000 monthly receipts<\/p>\n<\/div>\n<\/div>\n\n\n\n

The PPC strategy was based on<\/strong><\/p>\n\n\n\n

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> Geolocation targeting<\/p>\n\n\n\n

> Audience testing<\/p>\n<\/div>\n\n\n\n

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> Promotion of offers<\/p>\n\n\n\n

> Testing different visuals<\/p>\n<\/div>\n<\/div>\n\n\n\n

Other targets used<\/strong><\/p>\n\n\n\n

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> Brand awareness, interactions, traffic<\/p>\n<\/div>\n<\/div>\n\n\n\n

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E-Commerce<\/p>\n\n\n\n

\"servicii<\/figure>\n<\/div>\n<\/div>\n\n\n\n

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How we got over 1170 sales in just 5 months through Meta Ads CHALLENGE The biggest challenge was selling products in an ultra-saturated women’s clothing market.Another challenge was generating an ROAS of 4 from selling relatively cheap products. APPROACH Our strategy was to integrate all the objectives in Business Manager. I created a funnel that[…..]<\/p>\n","protected":false},"author":1,"featured_media":10529,"template":"","class_list":["post-12452","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/case_study\/12452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/media\/10529"}],"wp:attachment":[{"href":"https:\/\/re7consulting.ro\/en\/wp-json\/wp\/v2\/media?parent=12452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}