How we achieved 457 conversions for 39 RON in Google Ads
CHALLENGE
Our challenge was to create a strategy that would allow
efficiently allocate budgets to Google networks, maintain the target performance target by managing budgets and finding a solution for promoting campaigns through Google Ads services.
APPROACH
Our strategy has been to integrate Search campaigns with Performance Max campaigns, as well as structuring ad groups for each promoted service. The goal was to keep the promoted offers in mind of potential clients, thus managing to reach, maintain and even exceed the performance target.
RESULTS
We obtained 457 conversions (completed forms and calls from
ads) at a cost of 39 lei per conversion over a period of 6 months. We also managed to reach 1.8 million impressions, of which we had 51,000 interactions.
Results
INTERACTIONS
51K
COST / CONVERSION
39 RON
CONVERSIONS
457
Main marketing goals
> Minimum cost per conversion
> Improving the conversion rate
The PPC strategy was based on
> Performance Max
> Dynamic Search
> Search Campaign
Other targets used
> Display
Lead Generation
Certifications 
