Well, we were getting ready to set up the coolest entrepreneurial project, a digital marketing agency with all the ingredients such a project needed: seriousness, professionalism, resilience, intelligence and pretty much everything that comes under the umbrella of the famous German culture, but also the purely Romanian motivation to turn a dream into reality.

From then until today it has been good, and it has been bad. We have had hard times, when we could only see a faint glimmer of light at the end of the tunnel, but we have also had exceptional times, when the road ahead was clearer than ever.

But we have always been a team, and this has allowed each of us to be extremely deeply involved in this project, to enjoy every success, to suffer as much as the others at every failure, but most importantly, to learn as much from every experience we have all had as part of this agency.

No matter what it was like, we were always careful to extract valuable lessons from every moment. To take a breath for a second, quickly put on an ad-hoc meeting and reflect on the moment.

Here are 7 of those valuable lessons we’ve learned over the past 8 years, moral as well as pragmatic lessons that today define our culture and the way we go about our business every day.

1.Before being an entrepreneur, our customer is human.

Sure, delivering superior marketing performance is perhaps the most important thing in working with a client, but qualities that go beyond the professional relationship, such as respect, communication, transparency and honesty, are equally important criteria that have not infrequently set us apart in the eyes of our partners.

Experience has taught us that the title of “client” can lead to dehumanization, a situation in which the business opportunity, with all its inherent cynical elements, can take control in the relationship with clients and thus lead to situations where we can end up putting the agency’s profit first, to the detriment of a healthy inter-human relationship.

In the last 8 years, we have not infrequently encountered hyper-defensive clients, people who had already encountered situations where they were seen as mere “cash cows” by other agencies. Thus, they ended up building a defensive shield which they displayed in their relationship with us, but which they later gave up, because they understood that we see the “man” in them, and that our professional commitment to their business is fully assumed and aims, before our profit, at their well-being as entrepreneurs and, more importantly, as people.

Our advice to you?

Respect your customers and treat them humanely. They, like you, are pulling hard to achieve something and deserve appreciation for the leap of faith they had the courage to take. Of course, there will always be clients who will try to get the most out of you with the least investment, but these are the exceptions, and even these are the ones you should treat humanely, because, in the end, any good you do is doing you, first and foremost, and each of these people teaches you something.

And while I’m on the subject of learning…

2.Continuous learning is essential.

Even now, 8 years later, FOMO (Fear of Missing Out) and Impostor Syndrome are still prevalent in our daily activities.

The incredible speed at which things change in the digital space forces us to constantly assimilate new information and always adapt correctly and quickly to new trends or evolving algorithms that practically dictate digital promotion policies.

What we have learned in these 8 years is that this state of affairs is intrinsic, and not of our own making, and if we really love our job and want to continue marketing without reaching burnout, we need to understand that change has to come from us, from how we reprogram our minds to perform more accurately in this environment.

We believe, therefore, that after all this time, we have managed to reconfigure our way of thinking so that we are always ready to learn new things and to readapt quickly and efficiently to new trends in order to remain competitive in the market.

Our advice to you?

Never stop being open to learning. Train yourself to become more and more curious, always strive to understand the professional opportunities that every relevant piece of information you come across can offer you and turn the need to always be up to date with the latest trends into your superpower.

And don’t worry, if you miss something and hit a snag, understand that…

3.Failure is part of the process.

As much as we would like it to be so, over the last 8 years we have come to understand that marketing is not an exact science, but it does require concrete, tangible, perfectly measurable results, and this can often lead to failure.

Of course, where you’re not guaranteed to get from A to B, you can iterate, you can test, again and again, until you reach the desired result.

But what do you do when clients don’t have the patience, or the budget, to iterate until they reach the desired result? Of course, you expose yourself to higher chances of failure. So failure becomes part of the iteration, so you need to learn to take ownership of strategies that don’t work and learn from them quickly to avoid them in the future.

Our advice to you?

Don’t be afraid to make mistakes. Make the most of every success in your career and learn to embrace failure as the wisest teacher. After all, we all learn best from experience, don’t we?

The market is wild, and sometimes you can feel complacent that you’ll never get where you want to be. So maybe sometimes you’ll be tempted to look for shortcuts to achieve success faster. And it’s not necessarily a bad thing to feel that way, but whatever you do, remember that…

4.Professional ethics are sacred.

Over the past 8 years I’ve met all kinds of clients; from well to do entrepreneurs with a long term vision and a desire to build something truly beneficial for their clients, to weekend businessmen whose only goal was to get rich overnight.

Well, this second category of clients has always stretched the limits of our professional ethics to the maximum, and not infrequently, conflicts have arisen due to the difference in strategic vision, and even to dimensions that have led to the break-up of business relationships, which has of course resulted in financial losses for the agency.

Our good fortune was that we had a clear set of professional values from the beginning, and had the strength to stick to them, regardless of the tempting financial opportunities offered by various entrepreneurs. That is why, today, after 8 years, we can declare loud and clear that these values have become the foundation on which our agency’s culture rests.

Our advice to you?

Stay true to the professional values that you believe positively differentiate you in the market. Entrepreneurship does not necessarily have to be a competition. And here, as in life, every entrepreneur has their own path; some reach success faster, others slower.

But one thing is certain: you will get there too, sooner or later. It’s a matter of consistency. On the other hand, think about it: what do you want, a meteoric rise that propels you overnight into a whole new area, on a shaky foundation that barely supports you because you don’t know how to hold yourself there, or an organic, natural evolution that allows you to build step by step, and gives you time to consolidate each step?

5.Process automation is essential.

As in any other business, success in digital marketing is defined by the accumulation of customers who trust you to hand over their business to your online promotion processes.

We, over the past 8 years, have had the opportunity to work with over 250 companies, in over 20 niches, actively developing professional relationships with at least 50 clients each month, thanks to an excellent retention rate that our professional culture and unique way of working with clients has provided us.

This undoubtedly means success for us, but also an enormous responsibility, and therefore a huge workload, which we can only sustain by accelerating our efforts, but without losing the quality of the services we offer.

Well, automation has allowed us to achieve significantly higher working speeds, to maintain and even optimize many of the processes carried out in the agency, while giving our specialists time to increase the performance level of our campaigns.

Our advice to you?

Automate all processes that can be automated. Today, almost all promotion platforms offer specialised tools for this, from the campaign implementation stage to the stage of reporting results to the client.

Leave all these processes to automated systems and give your people time to become better at what they do, to think of better strategies, to create more effective communication concepts and, last but not least, to analyze the data obtained from campaigns more deeply, because, just as important to remember…

6.Big Data Stays Big.

Information is power, and to deliver performance you need to have a clear understanding of the next steps you need to take.

We like to call the early days of our agency the romantic period of evolution, because almost everything we did, we relied on flair and luck. Today, however, we understand that digital marketing isn’t about who writes the most beautiful poetry, it’s about who best understands their target customer.

And we’re not saying there aren’t customers who like poetry, but maybe the potential customers we’re trying to reach with ads prefer a different kind of communication.

And if in the beginning the battle of data was mainly about who understands the customer best – you know, demographics, psychographics, etc. – today we have data that not only allows us to more clearly paint the customer’s personality, but allows us to track and anticipate almost every step the customer takes on their journey to conversion, thus having the opportunity to optimize campaigns in real time to maximize results.

Our advice to you?

Put data at the heart of your promotion process. They will give you everything you need to achieve exceptional results:

• Behind the data will hide the most valuable insights for the strategic stage
• Data will allow you to pinpoint the best tactics for campaign implementation
• Data will help the creative team to locate the best performing communication formula
• The data will give you clarity and a concrete action plan to optimise your campaigns.
• And, perhaps most importantly, data will help you to maximise the efficiency of your marketing process, minimising the need for iteration and thus maximising the chances of success in a shorter time.

Yes, data is vital, but what about the fact that it means nothing to the end customer? Well, in this case you need to think creatively.

And how do you do that? By understanding that…

7.The creative process doesn’t die, it transforms.

Although perhaps counterintuitive, creative transforms out of the need to adapt to new digital promotion environments. Why not according to people’s preferences, you may ask?

Well, creativity takes people’s preferences into account, of course. But the digital ecosystem, however large, is a closed one defined by a clear set of rules imposed by the big digital companies that manage these ecosystems.

So, no matter how creative you want to be in social media, for example, if you don’t take into account what kind of content the algorithms think should get the highest level of virality, your creative product is good to throw away.

The last 8 years of social media marketing campaigns have shown us that people can be taught what type of content to love, and that no matter how creative you are, you have to adapt to the “house rules” to get the most out of your effort, no matter which social network you choose.

Our advice to you?

Stay creative. Even invest more in becoming even more creative. But always adapt your creative process to the digital reality imposed by algorithms. Develop unique, exceptional campaigns for people, but equally well aligned to the rules of the platforms.

A final tip?

Be you.

Be original, be bold, be smart. Be human. And, as much as you can, professionally speaking, put the good of your clients above financial interests, and the good of your team above all else. After all, customers are the fuel of your business, but your people are the engine that keeps your business going.

That’s what we’ve done, and here we are.

If you’ve read this far, thank you! And if you need a reliable partner, you know how to find us.

The post 7 lessons learned after 8 years of digital marketing appeared first on re7consulting Romania.

You sit down at the table, take a sip of coffee and check your phone for overnight notifications; the ads are going well, you’ve already secured a few sales; your last post has already gained traction, what the hell, everything is going smoothly.

Three notifications below, however, surprise!!! A disgruntled customer left you a negative review… what do you do?“I have to make it go away!” is the first thought that crosses your mind. And it sounds extremely convenient.

But what if there’s a more beneficial alternative?

What if, instead of wasting your energy trying to hide the dirt under a bushel, you had a way to turn the problem into an opportunity for your business?

In business, as in life, all bad is for the best, because the bad that happens to you can bring to light unforeseen opportunities and show you the way to a higher level in the development of your business.

Poti says a negative review is a problem. That it’s a break in the gears of your business, a criticism of your work, a crack in the relationship of trust that you strive to build with your business customers.

That’s why the defensive reaction is the one that always comes first in your mind.

However, leaving aside sabotage actions by competitors [it happens, it’s a fact of life, shame on them], good negative reviews left by customers can bring to light problems that you and your team either didn’t know about, or thought the situation wasn’t so bad, so “it’s business as usual”

Well, apparently it can’t “just go on” forever.

A hidden review is the neglect of a customer’s grievance who was so interested in what you had to offer, and had such high expectations of you, that when they felt cheated, they saw fit to take valuable time to express their displeasure.

So, what could be worse for your business than a disgruntled customer?

A response: an unhappy customer who also feels ignored.

Of course, he may choose to ignore you in turn at some point, and eventually lose you for good. “Well, so what? There are still enough customers for me in the market, it’s not the end of the world”, you say to yourself.

And maybe so, but an unhappy customer will do a lot more harm to your business than writing you a negative review on sight; instead, they’ll be careful to give negative feedback about your business to all the people they come into contact with, looking for the products or services you sell.

So, instead of thinking about how to hide a negative review, better locate the problem raised by the customer’s dissatisfaction and consider the options you have to solve this problem.

Thereby, you will have the chance to turn a potential threat to your business into an opportunity to strengthen your relationship with your customers, by coming out and showing that you are listening to their complaints, and that you are working hard to solve their problems, and they can continue to trust your business.

What’s in it for you, in the end?

• Customer loyalty
• Recommendations
• More customers
• More sales
• Better performing business

The post You received a negative review. Its bad? Yes, but it’s also good appeared first on re7consulting Romania.

A few years ago, people’s attention was distributed to radio, newspapers and other offline media. As a result, it was enough for a business to distribute its ads on those platforms to reach potential customers.

Now, however, it’s much more complicated. People’s attention is divided between a considerable number of online platforms, with new ones being added periodically, and the current algorithms used by them are constantly being updated to meet the needs of users.

For example, if you have a business-to-business (B2B) business, the most effective promotion platform for you may be LinkedIn. However, if you are targeting young people, then you will need to focus on Instagram, TikTok, YouTube or Snapchat.

This specific dynamic of the marketing market makes the job of entrepreneurs even harder. That’s why most entrepreneurs choose to work with an online marketing agency or hire someone in their own company who can stay on top of the latest trends, discover the best ways to use different platforms and master every area of digital marketing.

Why hire an online marketing agency?

Hiring an agency that has a team of experts ready to manage the most technical aspects of your online marketing strategy is a good idea when you, as an entrepreneur:

• you want to focus on other areas of your business.
• you don’t want or have time to waste weeks or months trying to find the right person to hire in-house and train them properly.

That’s why, in this article, agency re7consulting will show you the right way to evaluate a digital marketing agency and the questions you should ask.

What does a digital marketing agency do?

Digital marketing agencies help you reach your ideal customers to generate more sales using various online marketing tactics.

The services offered by digital marketing agencies tend to vary, but in general, you can expect to receive the following types of services:

Google Ads (formerly Google AdWords):

Google Ads is a great way to reach potential customers and draw their attention to your business, just when they realize they have a need.

Most people (potential customers of your business) turn to Google to find solutions to their problems or needs. That’s why implementing an effective PPC (pay-per-click) campaign on Google Ads can be a highly profitable choice for your business.

Facebook & Instagram Advertising:

The potential customer targeting opportunities offered by Facebook and Instagram, combined with a massive user base, make the two platforms the perfect environment for virtually any company to achieve a healthy ROI.

Contact us to learn more about the opportunities Facebook and Instagram offer for promoting your business.

SEO (optimizing your site for Google):

Obtaining good rankings in the top organic results in Google doesn’t just mean that your business will benefit from better visibility or more organic traffic.

SEO strategies are effective in capturing potential customers at the best stage of the buyer journey – just when they realize they have a problem or need and are looking for a solution that your business can provide.

Otherwise, SEO also gives you the opportunity to attract the attention of potential customers with different sections of your website.

For example, let’s say your business is a car dealership; how can you attract the attention of potential customers?

1. Through the main pages of the site.
2. Through the pages of each car in your stock.
3. Through the offer pages.
4. Through local contact pages (if you have showrooms in more than one city in the country).
5. By means of a blog section, where you will constantly publish relevant and useful content for potential customers, and the examples can go on.

Read if: How do you choose the best SEO agency for your business?

If you’ve come to the conclusion that your business needs professional SEO services, but you’re not yet fully clear on what SEO can really offer you, learn more on our SEO re7consulting page.

Content Marketing:

Content Marketing (content marketing) is the fuel that has created many multi-million dollar companies.

Most companies and entrepreneurs see content marketing as just the activity of writing a few blog posts every week.

But things are never that easy. Why?

Because, whether we’re talking about blog posts, infographics or any other type of content, getting your content in front of potential customers requires an online distribution strategy and a budget.

Want us to help you build an effective content marketing strategy? Find out more about content marketing services from re7consulting.

Before, however, you can choose the right agency for your business, you need to ask both yourself and potential agencies a few questions.

What are the online marketing requirements of your business?

The first and most important step is to figure out what exactly you need from an agency, even before you start looking for an online marketing agency.

Need a website? Do you already have a website and just want Google Ads and Social Media, or do you need a complete package of online marketing services?

If you already have an in-house online marketing team, you need to know very well what the online marketing skills of the people in that team are and are not.

You should also know what online marketing tactics you know you should be doing, but haven’t yet implemented.

These questions will help you get an overview of what you need to outsource to an agency to get better results.

What are the agency KPIs?

Most businesses track vanity stats, numbers that might seem like they matter, but have no real correlation to generating revenue for your business.

For example, the number of “likes/likes” you get on a post can be considered a vanity statistic, as it doesn’t always translate directly into sales.

The one thing no one wants is for an agency to charge premium rates every month and deliver only lots of likes on posts, but no significant increase in sales.

Here are some important stats to monitor:

• Number of unique visitors to the site
• Time spent on the site
• Traffic sources
• Bounce Rate
• Cost Per Click CTR (Click Through Rate)
• and many other metrics that we can explain to you in detail in a preliminary meeting with our specialists.

Have you found the agency that promises you the sea with salt? Watch out

You know that saying: if it sounds too good to be true, you’re most likely to take the bait?

That’s the way it is in online marketing too, because it’s an industry with a low barrier to entry, and inevitably you’re going to deal with people who claim to know what they’re doing, but really have no idea.

There are plenty of agencies that promise clients the moon in the sky just to get them to sign the contract, but those agencies don’t have the staff and skills to deliver the promised results.

You can weed out agencies that are misleading or provide poor quality services by asking about their “secret recipe”. What makes them different? What is their strategy for getting results?

For example, according to Social Media Examiner, a good question to ask at this stage is: “How will you help with content creation?”

Because we like to be transparent and pride ourselves on providing clients with all the information they need to make an informed decision, we always start by creating a publishing schedule, a complete list of titles and keywords, and a framework on which we will create all the content needed to promote your business.

Ideally, the content should come from within your business, but if the necessary resources are not available, the re7consulting agency can call on professional freelancers with experience in your field of activity to create content based on a brief well established by Daniel Puisor, Creative & Art Director re7consulting.

Also, after the content is produced, it is reviewed internally by agency specialists to ensure it meets our quality standards and is optimized according to the needs set out in the brief sent by Daniel.

In addition, echipa re7consulting can help you with reuse of content already produced and even complex content marketing strategies to promote your business across all available online marketing channels.

What are the prices charged by a marketing agency?

You can easily filter out low-quality agencies based on their asking prices.

Many start-up businesses want to save money and price is usually the first thing they ask about.

However, if you find an agency that charges low prices, then there’s a good chance that the results will match the asking price.

Think of it this way: if an agency charges a low price, then they make low profit margins and are less likely to put extra effort into your business because there is not enough incentive.

Also, agencies that charge high prices tend to treat their clients more generously and seriously because they can afford to do so. They have employees with more experience and seniority in online promotion.

At the same time, high-fee agencies are confident in the results they can deliver to a client when they send an offer and are willing to offer a guarantee of results, or, if they don’t achieve their goals, offer the client back a considerable amount of money paid throughout the collaboration.

Important to consider is that the right agency can help you grow your business and generate significant revenue, while also offering you the confidence that they will manage everything for the growth of your business.

An online marketing agency like ours can help you with managing the systems, processes and workflows needed for online marketing campaigns that generate results.

In the end, choosing the best online marketing agency for your business will still be up to you!

The post How do you choose the best digital marketing agency? appeared first on re7consulting Romania.

It has brought the fiercest enemy man can have: the silent, unseen enemy, with the most powerful weapon there is: the fear of death.

The coronavirus has acted as a reset button in Romanian society. Suddenly, aspirations collapsed for hundreds of thousands, maybe millions of Romanians.

All the energy that, until recently, was channeled towards the needs of emancipation, personal and spiritual development, desires and plans for the future, is now used to rev up the survival instinct.

The COVID-19 pandemic has come as an extremely cold shower upon us, reminding us of what the need to survive really feels like.

The coronavirus has pushed us off the top Maslow’s pyramid.

And, in the fall, we dragged social, economic, political structures after us, revealing the critical role we play in the functioning of all these structures.

The Coronavirus showed us that our needs underpin everything that, today, means civilization, with all its systems.

Therefore, we will continue to talk about how these needs, these fundamental psychological mechanisms, function in times of crisis such as the present, when we are facing the COVID-19 coronavirus pandemic.

We will also look together at what businesses lose and what businesses gain from this situation.

Finally, we’ll look at some of the marketing strategies that brands are using during this period.

Before any end, however, there is always a beginning.

Well…

At first it was quiet.

Just a soft buzz had begun to disturb the background of Romanian public opinion, the noise of contempt and revulsion at the poor hygienic conditions in the Wuhan livestock market, the place where the COVID-19 epidemic was initially thought to have spread.

Then jokes were made and laughter ensued. We continued to look towards China, where the coronavirus was already taking hold, but it still seemed to be a problem that didn’t concern us directly.

Business was booming, Romania still basking in the pride of having had the second highest economic growth in the European Union, pushed hard from behind by consumption.

Disgust and pride lost its voice, however, in the face of gloom when we saw how China built 2 hospitals in 12 days to cope with the growing number of people infected with COVID-19.

It seemed, however, that we were watching a Thriller movie that promised some Horror scenes, and the danger of a COVID-19 epidemic in Romania still seemed to remain just a matter of “what if…” in our over-rich imagination.

Then the coronavirus spread beyond China’s borders, and the film began to take on realistic valences.

Although no case of COVID-19 infection had yet been reported in Romania, anxiety was beginning to take hold of people one by one, and this was seen in the explosion of demand for surgical masks, which quickly evaporated from store shelves.

The demand for them had exploded, so speculation began to take hold. Emag got the whole of Romania in its head with its “offer” of 3 surgical masks at “only 99 lei”, price reduced from 150 lei, and with its “offer” of 50 masks at 499.99 lei, price reduced from 595 lei, and like Emag there were many more deals that followed this approach.

As some businesses thrived, most entrepreneurs were already starting to worry about how a possible Coronavirus outbreak would affect their businesses, not least because most of the products on the Romanian market are imported from China.

On February 26, the movie became reality. The first case of COVID-19 virus infection was officially announced in Romania.

First reaction?

Romanians stormed supermarkets to stock up on supplies, scared of a possible quarantine.

And, once again, it was laughed off.

There were jokes about these people emptying the food shelves of the stores.

The number of people infected with COVID-19 has begun to grow in Romania, and doubt has slowly, slowly begun to take the place of jokes.

According to an IRES study, 99% of Romanians have already heard of the Coronavirus epidemic, and two thirds of them (67%) say they are worried for themselves and their families.

Moreover, at present, the situation in Romania is as follows:

• People stormed the shops to stock up on food, scared by the quarantine
• 13% of Romanians have already bought their cold prevention medication.
• 6 out of 10 Romanians say they are worried about travelling abroad.
• 50% of Romanians say they are afraid to go to shopping malls or department stores.
• More than a quarter of Romanians say they are worried that, in the event of a quarantine, they would not have access to adequate medication and treatment
• Three quarters of Romanians do not trust the healthcare system

Source statistics: IRES study

Observed? It’s all about needs.

That’s why the current situation is a real subject for analysis based on Maslow’s Pyramid.

Back to the Bottom. Maslow’s Pyramid

Maslow’s Hierarchy of Needs is the best model that exists at the moment, useful in making you understand the mechanisms behind the decisions that people are making in recent days, with the emergence and extent taken by the Coronavirus.

Also, as you will see, Maslow’s pyramid of needs provides all the answers to the problems businesses have been facing in recent weeks.

Maslow’s pyramid is a motivational theory that comprises a five-level model of human needs, often depicted as hierarchical levels in the form of a pyramid.

On the hierarchical scale, from bottom to top, Maslow’s pyramid expresses 5 levels of needs:

• The need for self-development
• Need for esteem
• The need for love and belonging
• The need for security
• Physiological needs

What is important to remember in this paragraph is the following:

It is necessary that the lower needs in the hierarchy be satisfied before individuals express the need to access the higher levels.

When we are certain that the needs at the bottom of the pyramid are met, we turn our attention to the needs at the top.

You’ll see later why this is important to remember.

The five levels of needs in Maslow’s Pyramid fall into three categories:

• Needs we consider necessary
• Needs we consider optional
• Needs that are necessary, but that we sometimes consider optional

In the case of basic needs (physiological, safety, love and belonging), we talk about three types of needs:

• A natural, intrinsic need, i.e. we need water, food, excretion, etc. to survive – physiological needs

• A necessity learned as a result of the process of natural selection to which we have adapted for thousands of years (shelter, clothing, hygiene, etc., necessary to cope with the vagaries of the environment, thus increasing our chances of perpetuating our species) – the need for safety
  
• A third form is a mixed one and refers to the need for love and belonging. Why is it mixed?

Of course the feeling of love is intrinsic, it comes by default as one might say, but the same cannot be said with certainty about the need to belong, which has been strongly influenced by natural selection since the early stages of human evolution.

Here I’ll open a brief parenthesis to explain why.

Yuval Noah Harari, in his well-known book “Sapiens – A Brief History of Mankind”, talks about this.

Harari puts it this way: man, unlike other animals, is born incompletely developed.

While a baby zebra flies through the Savannah just hours after being born, it takes years for the “baby” human to reach the same level of autonomy, and this leads to the conclusion that man is born at a time when he is not fully developed.

Why?

Well, Harari also says that the evolution of man from the pathomorphic form of movement to the bipedal form has drastically affected his body at a structural level, especially that of the female, who has felt this change most dramatically at the level of the reproductive apparatus, vital in the perpetuation of our species.

Practically, a woman’s reproductive system – we’re talking mostly about the bone structure – could no longer support the reproductive process as it had previously.

In this sense, natural selection forced the woman to naturally develop solutions to adapt to the new situation, and the best solution was to give birth to the fetus earlier than the time period originally needed.

Well, what does that have to do with the need for love and belonging?

Well, since the fetus is born incompletely developed, automatically unadapted to the new environment it enters, it needs support, support, care from its family, but also from the people close to it.

This innate dependence of the child on family care weighs enormously in the need to fulfill the need for love and belonging, but it is optional because, once it is no longer directly dependent on the family and the people around it, and if the environment in which it lives is conducive, it can live without this need.

It is also observed that, once the child reaches the optimal level of development and the environment is favourable, the need for love and belonging tends to lose ground to the next type of need in Maslow’s pyramid, namely the need for self-esteem, individuality and independence.

So the need for love and belonging becomes optional, at least until:

• Either a new family is established and the need for perpetuation is seriously considered.

At this point, the need for love and belonging becomes necessary, being felt as such by the man, but especially by the woman who is to become a mother.

• Either a danger looms that threatens the integrity of the family or the people with whom we share a strong emotional bond.

In this case, the need for love and belonging is reactivated as a necessity, in order to forestall eventual grief or regret, manifested in both men and women.

• Either we grieve the loss of a family member or a loved one.

In this case, the need for love and belonging manifests itself as a loss, as a regret, felt as a necessity by both women and men.

So:

• We consider the physiological needs
• We consider the need for safety necessary
• We consider the need for love and belonging to be optional in certain circumstances, but necessary in moments that have a powerful impact on us, especially when it comes to life-threatening and perpetuating factors.

However, with regard to the last two types of needs, those at the top of the pyramid (the need for esteem and the need for personal development), a strong optional character can be observed here, manifested especially in situations such as the current one, linked to the Covid-19 virus pandemic.

Why do I say that?

Well, we know that the first two levels of need are necessary, and the third level is also necessary, but tends to become optional when the environment is conducive.

However, it is certain that all 3 levels of basic needs we have talked about above become necessary without exception when a life-threatening factor intervenes.

Not the same can be said, however, for the two types of needs on the higher levels.

The need for esteem and the need for personal development quickly disappear when there is a potentially life-threatening factor.

The fact that people have been traipsing through stores to stock up on food, medicine and other necessities is a clear indication of their real priorities in terms of needs.

These people have quickly given up their self-esteem, their need for respect, and their need for personal development.

In contrast, they focused exclusively on providing for their basic needs, physiological and safety needs.

Also, we mentioned earlier, the IRES survey showed that 67% of Romanians feel worried about both their safety and that of their family.

So, the need for love and belonging has become necessary, because this uncontrolled impulse to secure the first two needs has been influenced not only by concern for individual integrity, but also by concern for family safety.

Reapping:

• The needs on the upper levels of Maslow’s pyramid – the need for esteem and the need for personal development – have been abandoned, and all people’s attention has been directed exclusively to the needs on the lower levels.
• So people are no longer concerned with how to live, but how to survive.

It’s important to point these things out because that way, we’ll better understand:

Which businesses are winning and why, these days?

Before I go any further, I feel the need to let you know that I do not wish to assign any business or industry any blame for what is happening, but simply discuss how things have evolved on their own in the context of the COVID-19 pandemic.

Until the coronavirus problem came along, all was fine and dandy in the business sector.

Businesses were promoting their products, and people were showing a huge appetite to buy, the proof being the major economic growth that Romania recorded in 2019, mostly sustained, as you know, by consumption, manifested intensely in many economic sectors.

Yes, but look, the virus has reached us, and with it, people’s need to buy has begun to polarize strongly towards certain sectors.

Of course, the problems facing businesses today are not only caused by the drastic drop in demand for certain products.

Exports from China, the epicenter of the Coronavirus outbreak, have fallen 17.8% in recent months, a huge problem for China’s economy, but also for businesses around the world, including Romania, which is filling its stocks with products from that country.

So far, however, it seems that the biggest problem is still the falling demand for certain products, in contrast to the huge increase in demand for other products on the market.

There are no concrete official figures, but from what has happened in recent days, it seems that businesses in industries that offer products designed to meet the lower needs of Maslow’s pyramid have gained a lot.

One such niche, which has gained a lot because it has precisely those products that supply the lower levels of people’s needs, is the FMCG (Fast Moving Consumer Goods) industry.

There is also an industry that has grown very much in the Business-To-Business area, where a certain need is considered practically physiological: the need for communication.

This is about the information industry, talking both about companies that sell information, such as press trusts, but also about companies that offer solutions to facilitate and streamline the remote communication process.

For example, messaging and video conferencing applications have exploded, and the trend is expected to continue on the same upward slope, strongly supported by the decisions taken by major technology companies such as Google, Amazon, Twitter or Facebook to send their employees to work from home as a measure to limit the spread of the COVID-19 virus.

Here are the figures from 4 of the companies offering video conferencing applications:

• Zoom shares up 42%
• Slack shares up 16%
• Microsoft Teams users grew 6x, and mobile grew 200%
• Teamviewer reached an all-time high price per share: $37

Source: t3n.de

Perhaps the most prosperous industry during this period is the pharmaceutical industry.

Why is it thriving? Because the products offered by companies in this industry fill the need to escape fear.

Of course, fear is a widespread feeling these days. Fear has made people liquidate stocks of surgical masks, raid stores, and fear has also made them make the decision to work from home, contributing to the figures recorded by the video conferencing apps mentioned earlier.

The Pharma industry, however, places its products in the area of the most powerful form of fear manifestation, namely fear of death.

Coronavirus has already proven deadly, proof stand the nearly 5,000 deaths recorded so far, globally (source: Worldometer)

Also, since this is a virus that spreads quickly, we see that people’s fear is well-founded.

Coronavirus has been lethal in people suffering from various diseases, such as heart problems or diabetes, and also in people with weak immune systems.

As a result, people flock to pharmacies to buy vitamin C and other products that strengthen the immune system.

As we mentioned earlier, with reference to the IRES study, 13% of Romanians have already bought their cold prevention medication.

So companies in the FMCG, Communication and Pharma industries are on the list of those who are thriving from the Coronavirus pandemic.

Why?

Because the products offered by these industries supply the needs located at the lower levels of Maslow’s pyramid.

Let’s see now:

What businesses are losing and why, these days?

Well, from the Coronavirus pandemic, it’s the companies that offer products and services designed to meet the needs of the upper levels of Maslow’s Pyramid that are losing the most, namely:

• Level of esteem needs
• Level of personal development needs

It is not for nothing that the first to be affected by the restrictive measures taken by the Government, in the context of the Coronavirus, have been event organisers.

Poti says: fine, but these measures were taken because the events gather a large mass of people in one place, and the danger of the COVID-19 virus being transmitted is greater.

Perfectly true, but every day many more people gather in shopping malls or hypermarkets which, at least for the time being, remain open to people.

Now weigh the social consequences of postponing all concerts for a month vs. the social consequences of closing hypermarkets for the same amount of time.

Of course, the consequences will be bad for business in both cases, but people would always choose to prioritize satisfying a primary need on the lower levels over needs located on the upper levels.

Another industry heavily affected by the Coronavirus pandemic is the travel industry.

According to the IRES survey mentioned above, 6 out of 10 Romanians are worried about travelling abroad, and 51% say they are worried about making trips abroad.

What do you have to do, though, as an entrepreneur, to keep your business afloat?

Let’s see:

What marketing strategies are brands adopting in the context of COVID-19

When it comes to promotion, a major problem facing businesses in the context of the COVID-19 epidemic is the effective collapse of people’s confidence levels.

Confidence is born when man accesses the higher levels of Maslow’s pyramid, so when he focuses his attention on the need for self-esteem, trust, respect from others, but also on the highest level, that of personal development and intellectual and spiritual emancipation.

When danger arises and automatically all attention turns exclusively to the lower levels of need, and sense of trust automatically diminishes, especially trust in others outside the inner circle.

The less trust remains to be given to an abstract entity called a brand.

In fact, at this point it is very clear which brands have invested in developing a healthy relationship with their customers and which businesses have always been only looking to make money, without offering anything in return.

In some cases, however, people’s lack of trust in brands is supplanted by the need to provide for their lesser needs, as we saw earlier.

So, if you want to promote your brand successfully these days, you have two choices:

• Either you rely on strategies designed to build a healthy relationship between your brand and potential customers, based on strategies that earn people’s trust.
• You provide people with products that meet their inferior needs

Since not all businesses have products in their portfolios that cater to people’s lower needs, most of the promotional campaigns we’ve seen in the digital space these days focus on building and strengthening customer trust in the brand.

Is this marketing strategy effective?

Well, here are some of the marketing strategies we’ve addressed, packaged in ads or organic posts on Social Media pages:

• Education campaigns, related to measures to be taken to prevent coronavirus infection
• Information campaigns, related to the fact that the brand’s products can be used without exposing you to any risk of infection
• Loyalty campaigns, with special offers or even free access to certain applications that are extremely useful during this period

What you give, you get.

Brands give, instead of ask, in these delicate times.

They can’t compete on the supply side with players in the industries people are prioritizing at this time.

The only level where there is room for competition is the third level of Maslow’s pyramid, the needs of love and belonging.

Though they are not part of people’s intimate circle of closeness and, as a consequence, no longer enjoy as much trust, brands are experimenting with a number of elements in the emotional sphere, such as:

• Grija
• Empatie
• Support
• Altruism

All these acts of closeness that branders do are normally only offered by extremely close people, who receive in return, most of the time, guess what?

IN-CRE-DE-RE. Bingo.

So, you’re an entrepreneur and you want to know not only how to stay afloat, but also how to gain advantages that perhaps only such delicate situations can give you?

Build your marketing strategy at the brand level, put sales aside for a while, rev up the communication engines and target the needs at the third level of Maslow’s pyramid.

And remember: the more you give and the less you ask, the more you will get.

The coronavirus has pushed us off the top of Maslow’s pyramid.

But the fall is only a chance to look towards a new beginning, to step onto a new path, to enjoy the new opportunities that are on the horizon.

Once the Coronavirus is gone, a new game will begin.

Remember, though, that only “awhen we are sure that the needs at the bottom of the pyramid are met, do we turn our attention to the needs at the top.”

And whoever wins people’s trust on the top 3 levels of needs wins the game.

The post How the COVID-19 Coronavirus pushed us from the top of Maslow’s Pyramid appeared first on re7consulting Romania.

That’s why SEO strategies are no longer isolated, and their true power is most visible when they are integrated within an integrated digital marketing strategy and merge seamlessly with all online or offline promotional activities.

In SEO, however, as in all other online marketing strategies, there is a critical point in the potential customer’s journey to conversion. This critical point is called the micro-moment, and in SEO it is the specific search performed by a user in a search engine.

We will discuss these micro-moments in the following.

More specifically, in this article you will be able to learn everything you need to know about:

1. Why should marketers care about these micro-moments?
2. Defining micro-moments – what are they and how do you identify them?
3. How do you catalogue micro-moments?
4. Reasons to optimize each micro-moment
5. How do you win in these micro-moments?
6. Aligning micro-moments to the search intent of potential customers
7. Essential information in defining and aligning micro-moments

Nowadays, the customer journey to purchase is far from linear. This customer journey has become a challenge for brands, requiring them to build an entire digital ecosystem that fosters interactions, emotions and experiences for consumers across all marketing channels.

Potential customers’ interactions with a business today take place across multiple touchpoints, on numerous devices, whenever and wherever it suits them. All of these circumstational variations share, however, a common, fundamental factor in defining the right micro-moments:potential customer intent.

In the case of an SEO strategy, for example, the desired results in organic search engine searches are only achieved when the company locates and instills its consumer mindset, and, more importantly, understands the search intent of potential customers.

Why should marketers care about these micro-moments?

This concept of micro-moments changes the rules of the game in interacting with potential customers.

Most companies focus their marketing and SEO efforts in a buyer funnel with dedicated content for the:

• awareness
• consideration
• decision.

This concept of a linear funnel is, however, becoming increasingly irrelevant.

With our increasing reliance on smartphones, the consumer journey has been fractured into hundreds of micro-moments made in real time and based on specific intents.

Each of these micro-moments represents a critical opportunity for brands to influence consumer decisions and preferences.

All of this is because when people act on the needs they have, at any given moment, their expectations are high and their patience is low.

This makes the level of quality increasingly relevant, and the usefulness of marketing more important than ever. Why?

Well, the companies that do the best job of responding to customer needs at every moment, especially in the micro-moments that are consumed via mobile devices, will enjoy a huge competitive advantage.

Here’s why:

• Many consumers are not 100% committed to a particular brand. 90% of smartphone users aren’t absolutely sure of the specific brand they want to buy when they start searching for information online.
• The chances of hijacking competitors’ customers are much higher. 1 in 3 smartphone users have purchased from a brand other than the one they initially chose, due to information they received at the right time and place, just when they had a need.
• Simply having your brand actively present in the right place at the right time can go a long way to increasing brand awareness in people’s minds. More than half of smartphone users have discovered a new company or product during a Google search from a smartphone.
• Finally, the active presence of your brand out there and when these micro-moments occur, makes your brand chosen by customers, not just seen.

Using these micro-moments as part of a digital marketing strategy, fused seamlessly with an effective SEO strategy, gives a company the chance to respond to consumers’ needs at the perfect time and helps move them through the buying process, towards the decision stage.

Buyer Journey is increasingly pragmatic. Think about it.

The phones we use every day have trained us to expect brands to immediately deliver what we’re looking for when we’re looking for something.

We no longer rely solely on long browsing sessions to make purchases. We simply pull out our smartphones and make informed decisions while chatting with friends or family over lunch, or standing in line for our morning coffee.

While mobile devices are driving this change, this phenomenon has much broader implications, affecting the entire consumer buyer journey across all screens, devices and channels consumers use.

For example, in the case of consumer behaviour in retail stores, customers don’t walk around the stores as much, but they spend more. This is because they have already “done their homework” and decided what they want to buy before they enter the store.

The same is true of the micro-moments that define a website visit, via a device. Visitors spend less time per visit, but convert more often, which of course denotes pragmatism.

Defining micro-moments – what are they and how do you identify them?

Micro-moments occur when people reflexively turn to a device, usually their mobile phone, to act on a need for:

• learn something
• do something
• to discover something
• to look at something
• buy something

These are moments rich in intention, from which people form their preferences or make certain decisions. In these micro-moments, people’s expectations are higher than ever.

How do you catalog micro-moments?

Micro-moments can be classified into four groups:

• “I want to know” – triggers searches for facts and information.
• “I want to go” – usually lead to searches for places and events.
• “I want to do” moments – signal a need for help or guidance with a particular task.
• “I want to buy” – occurs when people are interested in buying a particular product or service.

Each of these moments represents an underlying need, as well as the reason that triggered the awareness of that need.

For example, a trigger (“I have no energy”) causes someone to look for a solution (“where is the nearest coffee shop”). Of course, many of these triggers are external influences, such as a conversation with a friend on social media or a TV ad.

Identifying and understanding relevant needs through research helps to shape a sound SEO strategy.

Adopting an end-user-centric approach provides much greater insight than simple keyword analysis.

Reasons to optimize every micro-moment

Transactional keywords have seen declines in search volume in recent years, and the trend will continue. In contrast, the search trend for informational and business investigation keywords will increase.

There are also no longer any unique products on the market. If you don’t have a unique product that sells itself, your chances of success are low, due to the fact that people prefer to buy from sites they trust.

At the same time, informational keywords have a different degree of timeliness and, therefore, difficulty.

Practically, with fewer resources you can get more visibility in front of potential customers, especially if your brand will be the first one they see when their need is in the early stages.

How do you earn in these micro-moments?

Cheia of success lies in returning to the basics of marketing, namely: understanding customers and their needs.

Here are some concrete ways to do this:

• Identify consumers’ “I want to buy” moments. Chat with current customers or watch online discussions to find out when, where and how they research and make buying decisions.
• Be there in those moments. Once you figure out where and when your customers are researching, create a comprehensive strategy with a focus on channels such as search, video, social and display.
• Provide relevant content. Simply being there in those micro-moments is not enough. Look at how people search, the questions they ask, the search terms they use, and make content that provides useful answers.
• Ease their buying process. Offer consumers more ways to buy, with as many instructions and as few clicks as possible.
• Make every moment count. Look at every customer interaction and analyze how multiple different channels work together to give them what they want.

Aligning micro-moments to the search intent of potential customers

Want to satisfy your potential customers who use search engines to research and determine whether or not to buy? Do you want a potential customer, who searches for information about your product or service in Google, to become your customer?

If your answer is yes, then you need to find and associate keywords with the steps that potential customers go through before buying (Buyer Journey).

Remember, your customers don’t want to be sold your product or service. They don’t want to receive emails from you convincing them to buy using the latest sales techniques.

These things, even if they are part of the standard process in sales, offer no real value to a customer, and customers want to do their own documentation.

People want more information and opinions about your product or service, in their own terms and when they want it.

That’s why to align your micro-moments with your online marketing and SEO strategy it’s important to:

• understand your audience’s search path.
• identify the topics your audience is searching for in Google.
• you serve their need by making content relevant to each stage.

In time you will gain their trust and they will convert through your website, becoming customers of your business and making you happy.

Ideals essential in defining and aligning micro-moments

1. As Google’s ability to understand how people value a brand, and to apply this in an algorithm, grows, the road to success through organic results becomes harder and longer.
2. This is also why this shift in focus on the potential customer and their needs is needed, every moment.
3. If we understand exactly what the potential customer wants, why and how they are looking for what they want, as well as the micro-moment that triggered the search, we can make content that responds exactly to those needs.
4. SEO has entered the race of relevance and brands that want to win need to move away from the check-box approach and join the potential customer on their journey to purchase.
5. Remember that you can’t understand your audience by examining an Excel spreadsheet, which is why integrating micro-moments into your SEO and Online Marketing strategy gives you a strong foundation to achieve better and more meaningful experiences for potential customers.

That said, if you need to change your SEO approach and strategy from business to consumer, contact us and we’ll be more than happy to help you achieve your business goals.

And if you want to get to know us better, we invite you to follow us on social media and subscribe to our newsletter.

The post Defining and aligning micro-moments with customer intent appeared first on re7consulting Romania.

What is an internship and how can it help you?

An internship is an opportunity offered by an employer to potential employees, called interns, to work at a company for a specified period of time.

Initially, internships were only for medical graduates, but over time they have become a term used for a wide range of jobs available in companies, non-profit organizations and government or non-governmental agencies.

Internships help students and graduates learn skills and experience much sought after by employers, while employers benefit by being able to recruit interns who make a name for themselves, saving time and money in the long run.

In the marketing, media and advertising agencies industry, these internships are dedicated to students and graduates who want to benefit from professional practice.

These internship programs can be paid or unpaid and are temporary, with a minimum duration of between 3 and 6 months.

What is the purpose of an internship?

The purpose of an internship is to gain experience in real working conditions, which provides the right conditions to apply what you have learned.

Such an internship can help you acquire skills that can be useful for future jobs, all the more important considering that most companies are looking for experienced employees, and the best way to get that experience is through an internship.

Despite the low pay (often unpaid), internships are worth it in the long run because they help you realize if a particular field or job is right for you in the long run.

7 reasons why you should do an internship

1. To gain experience.

You lack experience and this is the only way to gain it. get it. The best experience comes from internships, because you’ll do a little bit of everything.

You will see and experience the different roles that people play in certain companies and experience the professional environment first hand, from different perspectives.

2. To better understand the field or job.

An internship allows you to get your time to understand your role, tasks and industry.

Take this opportunity to understand every task that is offered to you and every new tool you will use during your internship.

Write down everything you find interesting, ask questions and make sure that you do everything with 100% effort.

3. For the opportunity to learn.

You can learn from the best during such an internship. Company people will watch over you and work closely with you on projects. So you’ll have a role model and a goal to work towards.

In an internship you can learn new skills, you can learn new things about the industry, or even about life, that you didn’t know before.

Communication and interaction are essential, so ask lots of questions and don’t be afraid to come up with new ideas.

4. Gain the ability to put new things into practice.

You can learn new skills and learn how to work with certain tools, without the pressure to make mistakes. Internships give you the opportunity to experiment, and those who hire you for an internship know this.

They just expect you to be able to learn from your mistakes and use that as motivation to improve every day.

5. Build the confidence you need.

Whether it’s public speaking, giving presentations or simply coming up with new ideas, an internship will build your confidence in your own strengths, allowing you to develop both as an employee and as a person.

6. To get an idea of how different industries work.

Internships are usually 3 – 6 months. This gives you the flexibility to move through different industries in a relatively short period of time.

For example, if you spend 3 months in PR, then 3 months in Marketing, you’ll get to know the differences, how each works and why it should work that way, which will help you in your overall career path, especially if you’re not sure what you want to do in the future or if you’re stuck between 2 options.

7. To communicate.

The internship will require you to work both individually and as part of a team. Therefore, you will improve your communication skills and build professional relationships with people of all ages.

Have you recently done an internship in a marketing, media or advertising agency? If the answer is yes and you are looking for an internship in a full-service online marketing agency, tell us about your experience and what you like to do.

He is Vlad.

Vlad is the coolest Moldovan who has ever stepped foot on our agency’s doorstep as part of our internship program.

The post What is an internship? 7 reasons to apply to one appeared first on re7consulting Romania.

All the time, we also have less time to really educate ourselves, and this this affects the way we assimilate certain skills or knowledge.

This evolution has made us turn our attention to online courses, such as webinars, workshops, trainings, video courses, etc.

Throughout time, organizations or individuals wishing to distribute educational content and quality content (for free or for a fee), have developed hundreds of courses and webinars.

Therefore, the purpose of this article is to make an objective analysis of the two types of teaching: webinar and seminar, and to discuss what is the difference between the two, as well as their advantages or disadvantages.

What does webinar mean?

Webminar is actually a webinar and is used by organizations or individuals to convey a message or information to a wide audience.

One of advantages of a webinar is that potential participants do not have to spend money to travel to a physical location.

Also, the contexts in which a webminar can be useful are very different. At macro level, it may be presenting a conference or a course for specific industries.

The key is that a webinar is a flexible teaching tool, and any industry can benefit from it.

You’ve probably already figured out that I’ve presented some of the advantages of webinars so far, but if you read on you’ll find some negatives as well as positives.

Webinar benefits:

1. Keeping a relationship after the webinar ends

One of advantages of a webinar is the relationship created during the webinar. which can be built upon after the webinar has ended.

After webinar, the content can be made available online to be later accessed by the participant.

Also, by saving personal data and in compliance with the new GDPR, the organizer webinar organizer can send invitations for future events that might be of interest to the participant, as well as possible information that may come as a addition to what has already been taught in the webinar.

2. Saving time and money

In the case of webinar, expenses and time spent travelling to the physical location are eliminated.

Also, the logistics for a good experience are a laptop or computer with access to an Internet network with decent speed.

More, there’s the possibility of filming or recording the webinar so it can be replayed by interested parties.

3. Developing a long-term relationship

The ability of the presenter to interact with the audience and make their voice heard helps the presenter increase their credibility and connection with webinar participants.

Disadvantages webinar:

1. Technical difficulties

As we previously specified, to run and participate in a webinar Internet access is required, but there may be cases where the quality of the Internet cannot support the needs of a webinar.

Also, some browsers may not be compatible with the webinar platform, so delays may occur or participants may not be able to take participate in the webinar.

2. Missing interaction with participants

Another negative aspect can be considered the fact that it lacks that visual contact with other participants, which can lead to an impersonal and sometimes even uninteresting.

However, this aspect can be improved by the webinar supporter, to the extent that skills allow them to do so.

These having said that, we hope you understand what a webinar is, as well as what are advantages or disadvantages of such a learning program.

Now let’s see what a seminar is and how it is different from a webinar, as well as the advantages or disadvantages of a seminar.

What does seminar mean?

In a seminar is a meeting conducted by an expert in a specific field. and extends over several days.

Within the a seminar you take part in discussions, different speakers participate and you can share ideas or perspectives on the topic of the seminar.

According to specifics of each seminar (event) of this type, there may be both a advantages as well as disadvantages.

Advantages seminar:

1. Communicate oral

Seminars can be comfortable and are a good opportunity to practice pitches and professional communication methods.

Also, it gives participants the opportunity to improve their ability to concentration and listening skills, argumentation skills and acceptance of opinion. of others.

More, through group discussions and activities, participants can develop interpersonal skills.

2. Specialist knowledge

Indifferent whether we are talking about a seminar or an event dedicated to doctors or communication and marketing professionals, by attending a seminar or such seminars, participants are exposed to a topic of discussion through presentations and discussions led by various experts.

What turns a seminar into an excellent opportunity to gain knowledge about a particular subject without having to read or study during free time.

However. recommended that any information you learn in a seminar should be verified in at least 3 different sources and research how to can help you achieve your personal or business goals.

3. Networking

Better yet the most important aspect because it is the perfect opportunity for the participant to to meet other people with common interests and exchange impressions or experiences.

Which, on long term, can lead to professional connections that can become beneficial.

4. Specific and customized information

The objective of seminars and events of this type is to deliver information and answers on specific topics.

Therefore, many organizers ask during the event registration process information about the industry in which each participant works and possibly ask them to mention what problems they face in their daily activities.

Information information being used by the organizers to structure the seminar in so as to be able to touch on topics that are of interest and useful for the entire audience in the room.

Disadvantages seminar:

1. Costs higher

In comparative with webinars, conducting a seminar involves the participant travelling to a physical location, which implies a higher budget, because there are certain organizational expenses that need to be taken into account.

Also, there’s the cost of renting the space for the seminar, and the expenses for speakers or the menu served at the lunch break.

2. Time

Usually a seminar lasts at least one day, which complicates things a bit because the participant’s schedule will have to be completely aligned with the seminar schedule.

Conclusion – what is the difference between webinar and seminar?

These having said that, taking into account all the aspects mentioned above about webinars and webinars, we are of the opinion that the experience of attending a webinar can bring many benefits.

Although it involves higher costs (both for participants and for the organizers) and requires more time, the way in which the information and assimilated by the participant is more valuable.

The experience can also be valued from several points of view:

• networking,
• improving professional communication skills,
• improving listening and argumentation skills,
• improving teamwork skills.

And because re7consulting agency team values continuous education and information, we have developed a seminar on Social Media, where our colleague – Alexandra Lovin, will will offer her knowledge and experience in the Digital Marketing to help you better understand the whole Social ecosystem. Media.

The post What does webinar and seminar mean – what is the difference? appeared first on re7consulting Romania.